Marketing coordinator

Job Description

Posted on 22 August 2025

• Assist in the planning and execution of marketing campaigns aimed at increasing brand awareness and driving business growth in Mandarin-speaking regions.
• Coordinate with internal teams to ensure campaigns are delivered on time and within budget.
• Act as a liaison between the company and Mandarin-speaking clients, partners, and stakeholders. Facilitate the translation and adaptation of marketing materials to suit the language and cultural preferences of the target audience.
• Support the creation and adaptation of marketing content, including website copy, social media posts, email newsletters, and promotional materials, ensuring content is culturally relevant and aligned with brand messaging.
• Conduct market research to gather insights on consumer behavior, competitor activities, and industry trends in English and Mandarin-speaking markets. Provide recommendations to improve marketing strategies and enhance product offerings.
• Manage and grow the company’s social media presence in Mandarin-speaking regions by creating engaging content, responding to inquiries, and building relationships with the target audience. Assist in organizing and coordinating marketing events such as trade shows, webinars, and client meetings. Ensure that Mandarin-speaking clients and partners are well represented and informed during these events.
• Support the development and implementation of strategies to strengthen the company’s brand image in Mandarin-speaking regions. Help ensure consistency in messaging across all marketing platforms.
• Assist in the creation and execution of email marketing campaigns tailored to English and Mandarin-speaking audiences. Monitor campaign performance and provide reports on engagement and results.
• Collaborate with the sales team to create marketing collateral that supports the sales process. This may include product brochures, presentations, and case studies in Mandarin.
• Track and analyze the performance of marketing campaigns and initiatives, reporting key metrics such as lead generation, website traffic, and conversion rates. Use insights to optimize future campaigns.
• Gather feedback from Mandarin-speaking clients and use it to inform marketing strategies, improve product offerings, and enhance customer experience.

Qualifications/Requirements

Language Skills: Must be excellent in oral, writing and reading skills in English and Mandarin Language.

Experience: With or without experience in a marketing coordinator or assistant role, preferably within a trading, international business, or B2B industry.

Skills & Knowledge:

• Strong understanding of marketing principles and strategies.
• Experience in digital marketing, social media management, and content creation.
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint), and marketing tools (e.g., Google Analytics, social media platforms, email marketing software).
• Basic knowledge of SEO and SEM strategies is a plus.
• Strong organizational skills with the ability to manage multiple tasks and meet deadlines.
• Excellent communication and interpersonal skills.
• Ability to adapt marketing strategies to different cultural and linguistic contexts.

Personal Traits:

• Creative and detail-oriented with a passion for marketing.
• Proactive, with the ability to work independently and as part of a team.
• Strong problem-solving skills and adaptability in a fast-paced environment.

A customer-focused mindset with a willingness to go the extra mile.

Work location

CITY OF PARAÑAQUE, NCR, FOURTH DISTRICT

Remarks

Foreign National Candidates:

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