Social Media Marketing (SMM) Expert – YouTube Video Editing, Reels Creation & Social Media Content Specialist

placePhilippines scheduleFull-time calendar_month5/27/25

Job Title: Social Media Marketing (SMM) Expert – YouTube Video Editing, Reels Creation & Social Media Content Specialist

A Social Media Marketing (SMM) Expert specializing in YouTube video editing, reel creation, and social media content is responsible for developing engaging video and graphic content across platforms to drive audience engagement, brand awareness, and digital presence.

This role focuses on storytelling through visual content, optimizing video for platform-specific trends, and ensuring brand consistency in all social media efforts.

Key Responsibilities

YouTube Video Editing: Edit long-form YouTube videos using storytelling techniques, transitions, captions, and branding elements to enhance viewer retention and engagement.

Reels and Shorts Creation: Create short-form video content (Reels, YouTube Shorts, TikToks) using trending formats, effects, and audio for maximum reach.

Content Planning & Posting: Develop and manage content calendars aligned with marketing strategies, including regular scheduling of posts and videos across platforms (Instagram, YouTube, TikTok, Facebook).

Visual Branding: Ensure all social content reflects consistent brand identity through graphics, animations, and templates.

Analytics & Optimization: Monitor post and video performance using tools like YouTube Analytics, Instagram Insights, and Meta Business Suite to continuously refine strategies.

Trend Integration: Stay updated on emerging trends in video editing, social formats, and viral content to keep output fresh and engaging.

Core Skills & Tools

Video Editing Software: Adobe Premiere Pro, Final Cut Pro, CapCut, DaVinci Resolve

Graphic Design: Canva, Adobe Photoshop, Illustrator
Social Media Tools: Meta Business Suite, YouTube Studio, Buffer, Later
Content Scheduling & Management: Hootsuite, Notion, Trello
Analytics Platforms: Google Analytics, YouTube Studio, Meta Insights

Key Programs and Platforms

YouTube (long-form and Shorts)

Instagram (Feed, Reels, Stories)

TikTok (short-form engagement content)

Facebook (posts and video content)

Canva (design consistency)

CapCut or Adobe Suite (editing mastery)

Knowledge Domains & Concepts

YouTube Video Editing: Cutting, color grading, subtitles, hook-based intros

Reels/Shorts Creation: Hook-first content, fast-paced transitions, viral audio syncing
Social Media Algorithms: Understanding how timing, format, and engagement drive reach
Content Strategy: Aligning posts with brand goals and audience interests
Visual Storytelling: Using media elements to convey messages effectively

Personality Traits

Creative and trend-savvy

Attention to detail and visual aesthetics

Highly organized and deadline-driven

Proactive learner and self-motivated

Collaborative but capable of independent execution

KPIs & Performance Metrics

Engagement rate (likes, shares, comments)

Follower/subscriber growth rate

YouTube watch time and retention

Reels/Shorts views and shares

Post reach and impressions

CTR from social posts to external pages (if applicable)

Experience Needed

Experience in video editing and social media management

Portfolio of edited YouTube videos, Reels, and graphic content

Demonstrated success in growing social media accounts or YouTube channels

Working Style

Remote – Flexible schedule with emphasis on output and quality.

Responsibilities vs Knowledge Domains Table

Responsibility Knowledge Domain Importance (1-5)
YouTube Video Editing Video Editing Techniques 5
Creating Reels & Short-Form Content Reels & Viral Content 5
Designing Social Media Posts Visual Design Principles 4
Managing Content Calendar Content Strategy & Planning 4
Analyzing Performance Metrics Social Media Analytics 4
Keeping Up with Trends Platform Algorithm Knowledge 3

Video Editing
Social Media Marketing
Graphics Editing
Graphic Design
Social Media Moderation
Video Editing
Social Media Marketing
Graphics Editing
Graphic Design
Social Media Moderation

electric_boltImmediate start

Social Media Marketing Specialist

apartmentKaiyi AutoplaceManila

and network users. Our objective is to achieve exceptional customer engagement, foster intimacy, drive website traffic, and increase revenue through strategic utilization of the social media marketing roadmap. The ideal candidate should possess...

local_fire_departmentUrgent

Graphic Designer/Social Media Marketing/Email Marketing

placePhilippines

Responsibilities (include but not limited to): • Graphic Design • Email Marketing • Ad Creation & Placement -Social Media Marketing Thank you and we look forward to talking with you soon. God bless! : ) • Graphic Design • Social Media Marketing • Facebook Ads...

business_centerHigh salary

Social Media Marketing In-charge

apartmentVestahomes Commercial, Inc.placeCebu City

Social Media Marketing In-Charge (with Website Management Responsibilities) Duties and Responsibilities: Social Media Management: • Develop and implement social media strategies to increase brand awareness, engagement, and traffic. • Plan...