SEO and Content VA

The ideal candidate has a solid practical grasp of digital marketing and is comfortable working effectively within clearly established systems and processes.

Key Responsibilities:

• Write, format, and publish blog posts aligned with the established content calendar and brand guidelines
• Implement foundational on-page SEO best practices including meta titles, descriptions, keyword placement, and internal linking
• Provide light ongoing support for Google Ads campaigns including monitoring, minor adjustments, and reporting
• Assist with Meta Ads setup, management, and optimization across Facebook and Instagram
• Build, schedule, and deploy email marketing campaigns and regular newsletters
• Monitor all active ad campaigns to confirm accurate targeting, healthy pacing, and timely delivery
• Carry out day-to-day marketing tasks in accordance with established SOPs and internal systems
• Track key performance metrics and report results clearly to the marketing lead on a consistent basis
• Keep all marketing assets, campaign files, and documentation organized and current at all times

Mandatory Skills:

• Proven experience as a marketing VA, digital marketing assistant, or in a comparable execution-focused role
• Working knowledge of blog content writing and foundational on-page SEO principles
• Hands-on experience with Google Ads and/or Meta Ads including campaign setup, monitoring, and optimization
• Experience building and deploying email campaigns through tools such as Mailchimp, Klaviyo, ActiveCampaign, or comparable platforms
• Familiarity with content management systems such as WordPress or comparable tools
• Comfortable following structured SOPs and operating within well-defined systems and processes
• Reliable, detail-oriented, and capable of working independently with minimal supervision
• Strong written and verbal communication skills in English

Preferred Skills:

• Demonstrated experience managing both Google Ads and Meta Ads campaigns concurrently
• Familiarity with SEO research and auditing tools such as Ahrefs, SEMrush, or Google Search Console
• Basic visual design capability using Canva or a comparable platform
• Prior experience supporting service-based businesses or local and home services brands
• Comfortable managing multiple marketing workstreams simultaneously without sacrificing quality
• A proactive mindset with the initiative to identify and suggest improvements to existing workflows

If you love marketing and take pride in being the dependable engine behind a well-run operation, this role is for you.