Trade marketing manager
Benby Enterprises, Inc. Quezon City Full-time
Job Summary
The Trade Marketing Manager is responsible for planning and executing trade marketing initiatives that support brand growth and drive sales across different channels. This role works closely with marketing, sales, and other internal teams to ensure strategies are effectively implemented in the market.
Key Responsibilities- Analyze market trends and competitor activities to identify growth opportunities.
- Translate brand strategies into practical trade marketing plans.
- Execute trade marketing programs, promotions, and merchandising initiatives to support sales growth.
- Develop and implement point-of-sale (POS) materials to improve product visibility and shopper engagement.
- Monitor business performance and provide insights and recommendations to improve results.
- Prepare reports and present performance updates to management.
- Develop sales forecasts using historical data, market trends, and business insights.
- Identify risks and opportunities to support business planning and decision-making.
- Manage and track trade marketing budgets to ensure effective use of resources.
- Work closely with sales, supply chain, merchandising teams, and external partners to ensure successful execution of plans.
- Bachelor’s degree in Marketing, Business Administration, or a related field (MBA is a plus).
- 5–7 years of experience in trade marketing, preferably in FMCG or retail.
- Strong analytical and problem-solving skills.
- Good communication and presentation abilities.
- Organized, results-driven, and able to collaborate with cross-functional teams.
Firefly Electric & Lighting Corp.Quezon City
Role type: Full-time
Department: Marketing
Reporting to: Assistant Trade Marketing Manager
The Trade Marketing Specialist is responsible for ensuring flawless implementation of merchandising standards, in-store visibility initiatives...
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Develop and implement trade marketing strategies to strengthen brand visibility and market share within the FMCG industry.
• Collaborate with the sales and marketing teams to align customer initiatives with overall business objectives.
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We are a fast-growing startup in the FMCG industry, looking for a Trade Marketing Manager who will drive in-store execution and retail partnerships to strengthen brand presence and boost sales.
This role will focus on building strong relationships...