Lead Generation and Retail Outreach Specialist

Overview

The ideal candidate is detail-oriented, persistent, commercially minded, and comfortable operating in a high-volume outreach environment. You will play a key role in building retailer relationships, generating new opportunities, and supporting wholesale growth through consistent communication and strong operational follow-through.

Part time (20 hours per week)

Rate: 7 USD per hour

• Conduct ongoing lead generation and prospecting to identify independent retailers, regional chains, distributors, and specialty accounts across the U.S..
• Build and maintain organized retailer databases and outreach pipelines within a CRM.
• Execute high-volume outbound email and LinkedIn outreach campaigns to prospective retail partners.
• Conduct consistent follow-up across multiple touchpoints to maximize response and conversion rates.
• Coordinate retailer communications, sample requests, and follow-up conversations.
• Maintain accurate CRM records, contact information, outreach notes, and pipeline updates.
• Monitor outreach performance and provide weekly reporting on retailer engagement, lead generation activity, and pipeline progress.
• Support broader wholesale growth initiatives and ad hoc business development projects as needed.

• Experience: Previous experience in lead generation, sales support, wholesale outreach, or business development.
• Industry Knowledge: Experience working with CPG, beverage, food and beverage, or wellness brands is strongly preferred.
• CRM Familiarity: Experience working with CRM systems such as Close, HubSpot, Pipedrive, or similar tools.
• Communication & Research: Strong written and verbal English communication skills with robust online research capabilities to identify retail opportunities.
• Work Style: Self-starter mentality with the ability to work independently, proactively, and manage tasks effectively.