General Trade Commercial Marketing Manager

apartmentOur Clients placeMuntinlupa calendar_month 

General Trade Commercial Marketing Manager

BGC, Taguig | On-site | Mon-Friday

Job Overview

The General Trade Commercial Marketing Manager is responsible for leading channel-driven commercial initiatives that support sales growth, category expansion, and retailer engagement across General Trade operations.

Key Responsibilities
  • Develop commercial strategies for GT channels
  • Identify growth opportunities through market analysis
  • Lead retailer marketing and activation programs
  • Develop sell-in presentations and trade materials
  • Support national initiatives and category launches
  • Coordinate with Sales and Commercial teams on execution
  • Monitor business performance and optimize programs
  • Support development of emerging GT channels
Qualifications
  • Bachelor’s Degree in Marketing, Business Administration, or related field
  • 5+ years experience in Commercial or Trade Marketing
  • Strong General Trade experience required
  • Excellent stakeholder management and analytical skills
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