Sales and Marketing Specialist

EMPLOYMENT GRADE: 18

JOB SUMMARY

The Sales and Marketing Specialist is responsible for supporting the Marketing Department in executing the courses of action outlined in the approved Work Program under the Marketing and Events Management Department. He/She will plan and carry out marketing activities that will be beneficial in driving new business.

1. Develops and implements sales and marketing strategies, action plans, and business development initiatives to achieve individual and departmental revenue targets.
2. Identifies, generates, and qualifies prospective clients through market research, lead generation, referrals, networking, and other marketing activities.
3. Conducts market scoping, industry analysis, and competitor monitoring to identify business opportunities and recommend appropriate marketing strategies.
4. Plans, schedules, and conducts sales calls, client meetings, presentations, familiarization tours, site inspections, and other promotional activities to market PICCI’s products and services.
5. Establishes, develops, and maintains productive business relationships with existing and prospective clients to ensure customer satisfaction and long-term partnerships.
6. Prepares and presents proposals, quotations, sales contracts, and other marketing documents, and negotiates contract terms with clients in accordance with established policies and procedures.
7. Responds promptly and professionally to client inquiries, requests, and concerns, ensuring the timely resolution of issues and the delivery of quality customer service.
8. Maintains and regularly updates client databases, account profiles, sales pipelines, and other sales records to facilitate account management and business development.
9. Prepares and submits timely and accurate sales call reports, accomplishment reports, revenue forecasts, and other reports required by Management.
10. Assists in the preparation, implementation, and monitoring of the Division's Marketing Plan, Annual Work Program, Budget, and other marketing initiatives.
11. Participates in trade fairs, exhibitions, sales blitzes, networking events, and other promotional activities to strengthen the PICCI’s market presence and generate business opportunities.
12. Monitors and manages the inventory and utilization of promotional materials, marketing collaterals, and sales kits.
13. Coordinates with internal departments to ensure the efficient processing of client requirements and the effective delivery of contracted services.
14. Contributes to the achievement of the Division's goals by providing technical and operational support in the implementation of sales and marketing programs and activities
15. Ensures compliance with PICCI policies, rules, regulations, office procedures, and standards of conduct.
16. Ensures proper upkeep, maintenance, and accountability of assigned work area, records, office equipment, and other resources.
17. Performs other related duties and functions as may be required or delegated by the Assistant Director for Marketing, Director of the Marketing and Events Management Department, or higher Management.

SKILLS/QUALIFICATIONS GUIDE

Education:

• Bachelor’s degree in Marketing and/or Business Administration and/or Hotel Management and/or Tourism[1] or other related fields relevant to the job

[1] Fresh graduates of BS Tourism with a course in M.I.C.E. (Meetings, Incentives, Conventions and Exhibitions)/Convention Management and/or had practicum/on-the-job training in a M.I.C.E. company can be considered for the Events Services Specialist position

Experience:

• At least one (1) year relevant experience as Marketing Associate with relevant experience in an event company