B2B Lead Generation & Appointment Setting Specialist

Employment Type: Contract (Part-Time or Full-Time)

Role Summary

This role owns end-to-end outbound lead generation and appointment setting to deliver 12–15 qualified discovery calls per month from international markets (US, UK, AU).

The position is accountable for building a predictable pipeline through structured prospecting, multi-channel outreach, CRM management, and follow-up systems. Success is measured by qualified meetings booked, outreach volume consistency, CRM accuracy, and pipeline growth, directly contributing to building a repeatable client acquisition engine independent of founder-led sales.

Key Responsibilities (Execution-Focused)

• Build 150–200 new ICP-qualified prospects weekly across target industries (construction, trades, security, events, hospitality, agencies, professional services)
• Identify and document decision-makers (CEO, Founder, Owner, Marketing Director, Operations Lead) per account
• Extract and verify prospect data using LinkedIn, Apollo, company websites, and databases before outreach
• Validate emails using Apollo and manual verification workflows before campaign entry
• Maintain updated, structured lead lists in Google Sheets or CRM daily

• Send 30–40 LinkedIn connection requests daily and track acceptance rates
• Execute 20+ personalized LinkedIn or social messages daily with clear CTAs
• Send 50–75 cold emails daily (300+ weekly) and monitor deliverability
• Execute 600–800 outbound touches weekly across all channels
• Qualify leads based on ICP fit, need, and buying intent before booking
• Book discovery calls directly into Founder/Closer calendars with complete context notes
• Execute minimum 5 follow-ups per prospect within 14 days

• Launch and manage multi-channel outbound campaigns (LinkedIn + Email + Social)
• Track and optimize open rates, reply rates, and booked meeting rates weekly
• Test messaging angles and targeting segments and document results weekly
• Adjust outreach volume and targeting based on performance gaps

• Log all activities in CRM daily with 98%+ accuracy
• Tag and segment leads into cold, warm, organic, and retargeting categories
• Maintain a clean, updated pipeline with clear status progression
• Upload and assign inbound leads into CRM within 24 hours
• Maintain real-time lead tracker dashboard accessible to leadership

• Schedule and confirm discovery calls with qualified prospects
• Attach detailed prospect notes (company, need, context, conversation summary) before handoff
• Align weekly with Growth Lead on ICP, targeting, and campaign direction

• Submit weekly performance report every Friday by 3 PM including:
• Leads sourced
• Outreach volume
• Reply rate
• Qualified calls booked
• Pipeline status
• Maintain live dashboard tracking outreach and conversion metrics

Role Requirements

• 3–5 years experience in B2B lead generation, appointment setting, or outbound marketing
• Proven track record booking qualified discovery calls in international markets (US, UK, AU)
• Experience in agencies, consulting firms, or professional services environments
• Hands-on use of:
• LinkedIn Sales Navigator
• Apollo
• Cold email platforms (e.g., Instantly or similar)
• CRM systems (GoHighLevel, HubSpot, or equivalent)
• Ability to write high-converting short-form cold outreach messages with clear CTA
• Strong prospect research and data validation capability
• Working knowledge of sales funnel stages (cold, warm, organic)
• Proficiency in Google Sheets / Excel for tracking and reporting

• Executes daily outreach targets (connections, emails, follow-ups) without supervision
• Tracks performance metrics daily and increases activity when below targets
• Flags campaign or pipeline bottlenecks within 24 hours
• Prioritizes qualified calls booked over activity metrics
• Documents outreach scripts, experiments, and results systematically
• Operates on daily output targets, not vague activity

• 12–15 qualified discovery calls booked per month
• 600–800 outbound touches per week
• 150–200 new qualified prospects added weekly
• Reply rate: 8–15% (cold outreach benchmark)
• CRM accuracy: 98%+
• 100% on-time reporting (weekly report every Friday by 3 PM)

• Collaborates with Growth Lead to align targeting, messaging, and campaign strategy
• Coordinates with Founder/Closer to ensure booked calls meet qualification standards
• Works with Marketing/Ads team to follow up inbound leads within 24 hours
• Supports Sales by delivering fully qualified, well-documented prospects ready for closing

Accountability in Cadence

• Send 30–40 LinkedIn connection requests
• Send 20+ follow-up or outreach messages
• Send 50–75 cold emails
• Update CRM and lead tracker before end of shift

• Add 150+ new ICP-qualified prospects
• Execute 300+ cold emails
• Submit performance report by Friday 3 PM
• Review campaign performance and adjust messaging

• Deliver 12–15 qualified booked discovery calls
• Analyze outreach performance and implement minimum 2 optimizations