Digital Marketing Specialist

Job description:

Responsibilities:

• Manage and oversee all digital marketing activities, including marketing databases, email campaigns, and online advertising initiatives.
• Plan, allocate, and monitor marketing budgets to ensure efficient use of resources and cost-effectiveness.
• Develop and execute content strategies across various social media platforms to drive engagement and brand visibility.
• Generate detailed reports on campaign performance and overall marketing effectiveness.
• Collaborate with advertising and media partners to improve campaign results and optimize strategies.
• Stay updated on the latest trends, tools, and innovations in digital marketing.
• Track and analyze key metrics such as website traffic, conversion rates, and audience engagement.
• Work closely with the team to brainstorm and implement creative, growth-oriented marketing strategies.
• Lead digital initiatives, including online promotions, contests, and integrated marketing campaigns.

Requirements:

• Bachelor’s degree in Marketing or a related field.
• At least three (3) years of experience in digital marketing or a similar role.
• Strong knowledge of social media platforms, digital marketing strategies, and analytics tools.
• Creative thinker with strong analytical and problem-solving skills.
• Excellent communication skills, both written and verbal.
• Updated knowledge of current digital marketing trends and technologies.