Digital Marketing Specialist

Location: Ortigas, Pasig City

Working Schedule: 06:00 AM - 03:00 PM

Role Overview:

We are looking for a performance marketing specialist with strong expertise in Japanese and Taiwanese digital ecosystems. You will own paid media strategy and execution across our Japan and Taiwan markets and support ANZ and broader APAC working closely with our eCommerce, product, and creative teams to drive new customer acquisition and support renewal sales.

Japanese and/or Chinese language skills are a significant advantage, but we will consider strong candidates who bring deep platform expertise alongside English proficiency.

Responsibilities:

• Plan, execute, and optimise paid search, display, and affiliate campaigns across Japan and Taiwan markets (Google Japan, Yahoo! Japan, LINE Ads, and Taiwan-specific platforms)
• Ensure all paid media traffic lands on the correct SEO-optimised pages within the online shop
• Manage budgets, bids, and pacing across multiple platforms simultaneously
• Report on campaign performance weekly with clear insights and recommended actions

• Drive traffic and conversion for new subscription sales through search, display, and affiliate channels
• Collaborate with the organic search and affiliate lead on landing page alignment and audience targeting
• Support PC OEM trial conversion campaigns in Japan and Taiwan markets

• Coordinate with the Renewal Sales team on digital touchpoints that complement physical direct mail (DM) campaigns
• Build and optimise paid retargeting flows for manual renewal audiences

• Work with the Manila-based design and development team to brief landing page requirements in clear, actionable terms
• Provide localisation guidance for ad copy, creative, and landing page content for Japan and Taiwan markets
• Partner with the program manager (Tokyo) to align campaign timelines with broader product and sales initiatives
• Support ANZ and broader APAC markets as needed alongside primary Japan and Taiwan responsibilities

Qualifications:

• 3+ years of hands-on performance marketing experience, with demonstrable exposure to Japan and/or Taiwan digital markets
• Proven track record managing paid search and/or paid social campaigns familiarity with Yahoo! Japan Ads, Google Japan, or LINE Ads Platform is a strong advantage
• Strong English communication skills written and spoken for daily collaboration with teams in Sydney, Tokyo, and Manila
• Solid understanding of SEO principles and how paid and organic channels interact
• Experience working with eCommerce or subscription-based products
• Comfort with data able to pull your own reports, identify trends, and present findings clearly

• Experience managing campaigns specifically in Japan and/or Taiwan understanding of platform nuances, consumer behaviour, and localisation requirements
• Familiarity with affiliate network management in Japanese or Taiwanese markets
• Understanding of physical-to-digital conversion flows (e.g. direct mail to online shop)
• Working knowledge of tag management and conversion tracking (Google Tag Manager, etc.)
• Experience briefing or collaborating with remote creative and development teams
• Experience in software, SaaS, or consumer subscription categories