Digital Marketing Specialist

We are looking for a results-driven Digital Marketing Specialist to develop, implement, and optimize our online marketing strategies. The ideal candidate will have experience in e-commerce marketing, a strong analytical mindset, and a passion for driving customer acquisition and revenue growth across digital channels.

Key Responsibilities:

• Plan, execute, and manage digital marketing campaigns across channels such as social media, email, search engines, and display advertising
• Optimize paid advertising campaigns (Google Ads, Meta Ads, etc.) to improve ROI and conversion rates
• Manage and grow the company’s social media presence
• Develop and execute email marketing campaigns, including segmentation and automation
• Conduct keyword research and implement SEO strategies to increase organic traffic
• Analyze website performance and user behavior using tools like Google Analytics
• Collaborate with design and content teams to create engaging marketing materials
• Monitor industry trends, competitor activities, and emerging digital marketing tools
• Prepare regular reports on campaign performance and provide actionable insights

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 1-2 years of experience in digital marketing, preferably in e-commerce
• Proficiency in digital advertising platforms (Google Ads, Meta Ads, etc.)
• Strong understanding of SEO, SEM, and conversion rate optimization
• Familiarity with analytics tools (Google Analytics, Data Studio, etc.)
• Excellent written and verbal communication skills
• Strong analytical skills and attention to detail