E-commerce Marketing Specialist

We are hiring a sharp, creative, and analytically minded EC Marketing Specialist/Manager to lead store marketing operations across Shopee, Lazada, and TikTok.

This role covers store and listing optimization, marketing asset management, and video/ads performance coordination.

You will combine data insights with aesthetic sense to improve traffic efficiency, CTR/CVR, and GMV contribution through store marketing.

Key Responsibilities:

• Lead homepage layout design & refresh, ensuring strong branding and conversion-focused placements.
• Optimize PDP layout, key visual hierarchy, product titles, claims, and review leverage.
• Manage and grow marketing accounts to strengthen brand presence.

• Daily monitor and optimize CPAS, adjusting creatives, audiences, and copy based on performance trends.
• Coordinate with designers and external teams to produce ads, banners, videos, ensuring clear messaging and high CTR.
• Build creative testing frameworks and performance dashboards.

• Work closely with EC Ops, Campaign Teams, and Growth Strategy to improve the efficiency of traffic, content performance, and conversion.

• 2–5 years experience in E-commerce Marketing, Growth, or Digital Advertising.
• Strong aesthetic sense + data-driven judgment on what converts.
• Hands-on experience with CPAS, ads, or performance marketing is strongly preferred.
• Proficiency in Excel; basic SQL is a plus.
• Familiarity with Shopee/Lazada marketing tools and store mechanics.
• Proactive, detail-oriented, and capable of driving cross-functional execution with designers and media teams.