Senior CRM and Marketing Automation Expert (HubSpot Expert) | ZR_799_JOB - Manila

Company Overview:

We’re looking for a Senior CRM and Marketing Automation Expert with deep hands-on HubSpot experience to lead our marketing automation strategy, platform integration, and system optimization efforts. This is a high-impact, hands-on role that offers the opportunity to shape our marketing infrastructure and influence the future of our mar-tech roadmap.

Job Overview:

This is a career-defining opportunity for a self-starter who’s ready to build scalable systems and deliver measurable impact across marketing and sales operations.

Job Description:

Your Key responsibilities will include:

• Evaluate, select, and implement marketing automation platforms, with a focus on HubSpot.
• Lead end-to-end setup, configuration, and migration of systems and workflows.
• Execute seamless integrations with tools such as Zoho CRM, Apollo.io, Zapier, and APIs.

• Build and optimize email campaigns, sequences, and automation workflows.
• Set up dynamic content, personalization, and segmentation strategies to improve messaging accuracy and engagement.
• Monitor system performance and troubleshoot integration issues.

• Develop and maintain actionable dashboards and KPIs to track campaign performance, automation success, and lead quality.
• Collaborate with marketing, sales, and analytics teams to align insights with business goals.
• Use tools like Google Looker Studio to present clear, data-driven insights.

• Act as the super admin and technical lead for all marketing automation platforms.
• Train internal team members and document all systems, workflows, and best practices.
• Provide strategic recommendations for improving marketing effectiveness and driving ROI.

• Stay ahead of mar tech trends, including AI-driven automation, chatbots, and predictive tools.
• Conduct proof-of-concept testing for new marketing technologies and automation platforms.

Job Requirements:

Skills and Qualifications:

• Bachelor’s degree in Marketing, Business, Information Technology, Computer Science, or related fields.
• Minimum 5+ years of hands-on experience in marketing automation, platform integration, and lead management workflows; 7+ years preferred for candidates with end-to-end implementation experience across multiple platforms.
• Demonstrated expertise in HubSpot Marketing Automation—from implementation and workflow design to integrations and performance analysis.
• Proven ability to evaluate, recommend, and implement marketing automation platforms and optimize them for performance and scalability.
• Strong background in data integration, using tools like Zapier, Make/Integromat, or direct API connections to sync data between platforms (e.g., Zoho CRM, Apollo.io).
• Excellent troubleshooting skills with a proactive mindset to resolve issues, maintain uptime, and ensure data accuracy.
• Solid understanding of email marketing best practices, campaign personalization, segmentation, and dynamic content.
• Analytical thinker with a track record of creating meaningful KPIs, attribution models, and actionable dashboards.
• Strong project management and cross-functional collaboration skills to coordinate with stakeholders across marketing, sales, and analytics teams.
• Exceptional communicator—capable of translating complex technical solutions into clear business value for non-technical audiences.
• Must be comfortable executing all tasks independently—from strategy and platform setup to workflow configuration and reporting.
• Passion for continuous learning and staying current with emerging mar-tech trends, especially AI-driven automation and personalization tools.

Software Proficiencies:

• HubSpot Marketing Automation (expert level) • CRM platforms (e.g. Zoho CRM, Salesforce, etc.)
• Prospecting & email automation tools (Apollo.io or similar: Lemlist, Lusha, etc.)
• Integration & workflow tools (Zapier, Make/Integromat, APIs/webhooks)
• Advanced spreadsheet skills (Microsoft Excel, Google Sheets)

• Rapid adaptation to additional automation platforms (Zoho Marketing Plus, ActiveCampaign, Marketo, Salesforce Marketing Cloud)
• Hands-on with emerging mar-tech (AI-driven automation, predictive analytics, chatbots)
• Data analytics & visualization tools (Google Analytics, Google Looker Studio)
• Email marketing platforms (Mailchimp, SendGrid, etc.)

• SQL proficiency for advanced querying and reporting.
• Email deliverability expertise (DNS, SPF, DKIM, DMARC).
• Domain management & inbox warming tools (Warmup Inbox, etc.)

Company Benefits:

• Permanent Work-from-home setup
• Company-provided equipment
• Secondary Wi-Fi Modem
• 21 Leave Credits Annually - Leave benefits begin on Day 1.
• 100% conversion of UNUSED leave credits
• HMO on Day 1
• 13th Month Pay
• Grab Voucher every month
• Birthday Gift
• Loyalty Gift
• Christmas Gift
• Work-Life Balance
• Active employee engagements physically such as Christmas Party & Team Building, and virtual events such as town-hall with prizes.