Marketing Specialist (Digital Division) - Manila - ref. k61347115

RESPONSIBILITIES:

The Marketing Specialist role blends creativity with data-driven insights to ensure ABS-CBN’s content and platform reaches and resonates with key digital audiences, especially in the Philippines and abroad.

• Develop digital marketing strategies that boost audience reach and time spent on assigned digital platform.
• Identify trends, insights, and platform updates that impact web and social performance and adapt plans accordingly.
• Work closely with product, editorial, content, and data teams to align marketing efforts with programming and publishing calendars.

• Lead campaign ideation and execution for key content launches, thematic pushes, and seasonal promotions.
• Develop and manage content calendars for assigned digital platform posts, paid media and future promotions
• Coordinate with internal creative teams to produce eye-catching assets that drive clicks, shares, and brand affinity.

• Track KPIs such as pageviews, sessions, click-through rate (CTR), engagement rate, and user growth.
• Optimize campaigns based on performance data from Google Analytics, Facebook Insights, and other reporting tools.
• Propose and test new tactics (A/B testing, cross-posting, video thumbnails, headline testing, etc.) for continuous improvement.

• Liaise with the ABS-CBN lines of businesses, and editorial teams for priority content highlights.
• Collaborate with ad sales, content partnerships, and audience development to ensure platform growth and monetization alignment.
• Assist in preparing campaign reports and business reviews for internal stakeholders.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• At least 1–2 years of experience in digital marketing, preferably with a focus on content platforms or media brands.
• Strong understanding of web publishing dynamics, Facebook algorithm updates, and digital content promotion.
• Proficiency in tools such as Google Analytics, Meta Business Suite, and Canva or Adobe Creative Suite.
• Creative, detail-oriented, and highly organized with excellent communication skills.
• Passion for digital media, Filipino content, and audience engagement.