Commercial Director (Advertising/Digital Marketing)

Overview

We’re looking for a Commercial Director who can own revenue growth end-to-end. This role is responsible for defining and executing our go-to-market strategy, identifying growth opportunities, and turning our advertising, media, and marketing capabilities into scalable revenue streams.

This is not a “manage and report” role. You’re expected to build, sell, and close.

Key Responsibilities

• Lead the development and execution of go-to-market strategies across key markets and verticals
• Identify where to play and how to win (target industries, client segments, geographic expansion)
• Define clear market entry and penetration strategies

• Drive new business acquisition and revenue growth
• Build and manage a strong sales pipeline from prospecting to closing
• Lead client pitches, negotiations, and deal structuring
• Develop strategic partnerships to unlock new revenue streams

• Own pricing strategy, packaging, and commercial models
• Forecast revenue, track performance, and optimize for profitability
• Translate company capabilities (creative, media, content, digital) into sellable solutions

• Bring AI-powered tools and solutions to market
• Identify commercial opportunities for internal products and innovations
• Shape positioning and messaging to ensure market relevance and competitiveness

• Operate with high autonomy and accountability
• Align closely with internal teams (marketing, creative, media) to deliver on client needs
• Ensure commercial plans are executed effectively and efficiently

• 8–10+ years experience in commercial, sales, or business development roles
• Strong background in advertising, media, and digital marketing
• Proven track record of driving revenue growth and closing deals
• Experience in building go-to-market strategies and market expansion plans
• Strong understanding of pricing strategy, forecasting, and commercial modeling
• Experience selling integrated solutions (creative, media, content, digital)

• Highly organized and structured in approach
• Strategic thinker who can also execute hands-on
• Strong commercial acumen and negotiation skills
• Self-sufficient, proactive, and outcome-driven
• Comfortable operating in ambiguity and building from scratch
• Strong understanding of AI trends and ability to translate them into commercial opportunities
• Excellent communication and stakeholder management skills
• Willing and able to attend client calls and pitches aligned with US time zones as needed
• Comfortable working flexible hours / night shifts when required to support global clients and business development efforts