Modern Trade Sales Coordinator

Job Description

The role requires strong coordination skills, attention to detail, and the ability to work closely with field personnel, customers, and management to achieve sales and operational objectives.

• Conduct store visits and inspections to monitor product displays, stock availability, and overall branch compliance
• Coordinate with branch promodisers and provide support to ensure effective merchandising and sales execution
• Identify potential store locations and assist in modern trade expansion initiatives
• Perform physical product pullouts and assist in inventory management activities
• Assist in branch openings, store decorations, and renovation projects
• Support product deliveries and customer order fulfillment, including coordination with third-party delivery services such as Lalamove
• Serve as a reliever promodiser when necessary to maintain branch operations
• Prepare and submit accurate and timely sales reports
• Monitor competitor activities, pricing, and recommend new product opportunities
• Participate in field inventory audits and assist the audit team in stock verification
• Report operational issues, concerns, and recommendations to the Modern Trade Sales Manager
• Attend management meetings and contribute to operational planning and sales strategies
• Perform other duties as assigned by management to support business operations

• Bachelor's Degree in Business Administration, Marketing, Management, or any related field
• At least 1–2 years of experience in sales coordination, merchandising, retail operations, or modern trade
• Experience in FMCG, retail, or distribution industry is an advantage
• Knowledgeable in merchandising standards, inventory management, and store operations
• Strong organizational and coordination skills with the ability to manage multiple tasks
• Proficient in Microsoft Office applications, particularly Excel and Word
• Good communication and interpersonal skills
• Detail-oriented with strong analytical and problem-solving abilities
• Willing to conduct field work and travel to different store locations as required
• Able to work independently and collaboratively in a fast-paced environment