Digital Marketing & Sales Officer
DIGITAL MARKETING & SALES OFFICER
We are looking for a Digital Marketing and Sales Officer who can develop and implement a strategic digital marketing plan aimed at reaching boutique law firms in North America, New Zealand, Australia, and Europe. The ideal candidate is both creative and results-driven, with the ability to turn strategy into action and generate qualified business opportunities.
Key Responsibilities:
- Develop a comprehensive digital marketing plan aligned with the company’s sales goals and target markets
- Execute marketing campaigns across digital platforms, including social media, email marketing, website content, and online advertising
- Create and manage content that appeals to boutique law firms and highlights the company’s services effectively
- Identify, engage, and nurture potential leads through digital channels and outbound sales efforts
- Support business development by setting appointments, following up prospects, and helping convert leads into clients
- Monitor campaign performance, analyze results, and recommend improvements for better reach and conversion
- Conduct market research on law firms and legal industry trends in the target regions
- Maintain a consistent brand voice and professional online presence across all platforms
Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- Proven experience in digital marketing, lead generation, and sales support
- Strong understanding of digital marketing tools, social media platforms, email campaigns, SEO, and online advertising
- Excellent written and verbal communication skills in English
- Experience in marketing to professional services firms, especially legal or B2B markets, is an advantage
- Strong organizational skills and ability to manage campaigns from planning to execution
- Results-oriented, proactive, and able to work independently
Preferred Skills:
- Experience handling international markets
- Ability to write persuasive marketing copy and sales messages
- Familiarity with CRM tools, analytics platforms, and marketing automation tools
Job Summary:
This role is ideal for someone who can think strategically, execute effectively, and help grow the company’s client base through digital marketing and sales initiatives. The Digital Marketing and Sales Officer will play an important role in expanding the company’s reach among boutique law firms across key international markets