Digital Marketing Strategist (Morning Shift)

• Candidate must be amenable to go on site in BGC at least once a month
• Morning Shift (AU working hours)

Position Overview

We are seeking a Digital Marketing Coordinator to support our retail media and ecommerce initiatives. This role will sit within our growing retail media team and play a critical support function across digital marketing activities. Reporting to the Retail Media Ad Ops Lead, the position offers a varied set of responsibilities and requires a generalist digital marketing skillset.

• Reporting (25%)
• Compile PowerPoint reports from multiple digital sources including Meta, Google Ads, and Google Analytics.
• Provide preliminary insights and highlight key performance trends.
• Quality Assurance (QA)
• Review and validate retail media assets to ensure accuracy, compliance, and brand consistency.
• Search Engine Optimization (SEO) (25%)
• Use AI tools to rewrite product descriptions optimized for SEO.
• Conduct keyword research and implement SEO best practices to improve visibility and ranking.
• Meta Ads (10%)
• Execute a high volume of straightforward Meta campaigns.
• Monitor performance and flag issues for optimization.
• Sponsored Search (10%)
• Set up and manage sponsored search assets on the company website.
• Track performance and ensure campaigns align with ecommerce objectives.
• Ad Hoc Digital Support & Administration (30%)

• At least 3 years of experience in digital marketing, ecommerce, or retail media - required.
• Experience in Meta and Google Ads
• Proficiency in Google Analytics, Google Ads, and Meta Ads Manager - PREFERRED
• Strong knowledge of SEO tools (e.g., SEMrush, Ahrefs, or equivalent) and keyword research techniques.
• Skilled in Microsoft PowerPoint and Excel for reporting and data presentation.