Marketing Specialist (content strategy and copywriting skills experience) - Manila

ROLE SUMMARY

Our client is looking for a Marketing Specialist to support our growing marketing efforts. This role will report directly to the Marketing Director and play a key role in enhancing the brand positioning by executing content strategies.

This role is perfect for someone who enjoys several areas of marketing and being hands-on with execution.

WORK SCHEDULE: 9:00 AM – 6:00 PM Eastern Daylight Time (9:00 PM – 6:00 AM Philippine Standard Time), follows Philippine holidays

WORK ARRANGEMENT: Remote

ESSENTIAL FUNCTIONS:

• Perform the following website development and design duties:
• Maintain and update the company website using WordPress, ensuring a seamless user experience
• Create graphics and marketing materials as needed, including brochures and digital assets
• Perform the following email marketing and CRM management duties:
• Assist in the implementation of HubSpot CRM, particularly its marketing tools
• Develop and manage email marketing campaigns and newsletters
• Segment audiences and personalize email content for better engagement
• Perform the following analytics and reporting duties:
• Track website and campaign performance using HubSpot analytics, Google Analytics, and other tools
• Provide insights on customer acquisition sources, website traffic, and campaign effectiveness
• Generate reports to help refine marketing strategies based on data-driven insights
• Perform the following Search Engine Optimization (SEO) and paid advertising duties:
• Research keywords and implement on-page and off-page SEO strategies
• Assist in planning and managing targeted digital advertising campaigns, such as Google Ads and social media promotions
• Perform the following content strategy and social media duties:
• Implement a content strategy that aligns with brand positioning
• Manage and schedule content across social media platforms to drive engagement and brand awareness
• Create and post content, ensuring a consistent brand voice and messaging
• Perform the following brand positioning and strategy duties:
• Collaborate with the team to refine our brand identity and messaging
• Ensure consistency in branding across all marketing materials and platforms
• Identify new opportunities for brand growth and audience engagement
• Prepare PowerPoint presentations for the CEO and Sales department

QUALIFICATIONS:

• A Bachelor’s degree in the related field is preferred
• 3+ years of experience in digital marketing, website development, or a similar role
• Strong content strategy and copywriting skills
• Experience managing social media platforms for business
• Strong understanding of SEO best practices and Google Analytics
• Experience with email marketing, segmentation, and automation
• Knowledge of HubSpot CRM or similar marketing automation tools
• Proficiency in WordPress for website management and development
• Ability to create marketing materials for the Sales team using PowerPoint
• Experience with graphic design tools (e.g., Adobe Creative Suite, Canva)
• Ability to run and analyze targeted ad campaigns (Google Ads and social media ads)
• Analytical mindset with the ability to interpret data and optimize campaigns
• Self-motivated, creative, and able to work both independently and collaboratively

• Attractive compensation
• Assured allowances
• Leave credits
• Overtime Pay
• Night differential benefits
• Comprehensive health and life insurance upon hiring, covering one free dependent
• Special anniversary incentives
• 13th-month salary bonus
• We provide the necessary equipment!

• Full Time
• Permanent WFH set-up
• Job Type: Full-time