Social Media and Digital Marketing Specialist

The ideal candidate will have a passion for digital marketing, a creative mindset, and a strong understanding of social media trends and platforms.

Key Responsibilities:

• Develop and execute comprehensive social media marketing strategies to increase brand awareness, engagement, and conversions across various platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Create and curate high-quality content for social media posts, including images, videos, and written copy, aligned with company branding and messaging.
• Plan and schedule social media content calendars, ensuring consistent and timely posting to maximize reach and engagement.
• Monitor and analyze social media performance metrics, providing regular reports and insights to optimize strategies and campaigns.
• Design and implement targeted email marketing campaigns, including EDMs, newsletters, and promotional offers, to nurture leads and drive conversions.
• Manage LinkedIn presence and outreach, including profile optimization, content sharing, and engagement with industry professionals and potential clients.
• Oversee website maintenance and updates, ensuring content accuracy, functionality, and SEO optimization.
• Collaborate with internal teams, including sales, design, and content creation, to align marketing efforts with business objectives and initiatives.
• Stay updated on industry trends, best practices, and emerging technologies in social media and digital marketing to recommend innovative strategies and tactics.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Communications, or related field.
• Proven experience in social media management, digital marketing, and content creation, preferably within the technology or consumer electronics industry.
• Strong understanding of social media platforms, algorithms, and analytics tools.
• Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact) and CRM systems.
• Excellent written and verbal communication skills, with the ability to craft compelling and engaging content.
• Creative thinking and problem-solving abilities, with a keen eye for design and visual aesthetics.
• Ability to multitask, prioritize tasks effectively, and work efficiently in a fast-paced environment.
• Strong attention to detail and commitment to quality assurance.
• Experience with website CMS platforms (e.g., WordPress, Wix) and basic HTML/CSS knowledge is a plus.

Join Mechwest Inc. and be part of an innovative team driving digital marketing excellence in the technology industry! Apply now to embark on an exciting career journey with us.