Senior Brand Manager New

Executive search firm Monroe Consulting Group Philippines is recruiting on behalf of a Philippine-based e-commerce and digital commerce company that focuses on helping brands grow their presence across online marketplaces and digital platforms.

Our client is seeking a Senior Brand Manager a dynamic professional with a solid understanding in e-commerce ecosystem and livestream commerce dynamics.

This job offers an onsite work set-up, with the office located in Makati City.

Key Job Responsibilities:

• Lead the overall TikTok livestream e-commerce strategy, annual planning, and growth roadmap.
• Oversee livestream strategies, script frameworks, speaking guidelines, and conversion optimization.
• Manage and develop the operations team: recruitment, training, KPI setting, performance management, and capability building.
• Build and optimize livestream SOPs; ensure end-to-end quality across execution, content, flow, and host performance.
• Own core business targets (GMV, conversion rate, ROI, traffic growth, etc.) and continuously optimize operational models.
• Lead weekly/monthly business reviews; identify key insights and drive strategic improvements.

• Act as the senior-level liaison with brand partners, overseeing strategic communication and planning.
• Deliver professional plans including growth strategy, campaign planning, category insights, and content direction.
• Influence and drive brand partners to execute recommended strategies to achieve commercial goals.
• Lead weekly/monthly business meetings, providing high-quality reports and strategic recommendations.

• Serve as the company's senior representative to TikTok, securing resources and official support.
• Monitor campaign submissions, campaign reviews, and category strategy discussions.
• Monitor brand health performance (bi-weekly) and participate in TikTok's growth initiatives.
• Track industry trends and platform updates to guide internal strategy innovation.

Key Job Qualifications:

• Bachelor's degree or above from a Top 10 university in the Philippines
• 5+ years of management-level experience in e-commerce, brand operations, or TikTok-related roles.
• Strong preference for candidates from ByteDance, Shopee, or major brands' e-commerce divisions.
• Deep understanding of TikTok e-commerce ecosystem and livestream commerce structure.
• Proven experience leading teams and achieving business growth targets.
• Strong strategic thinking, analytical ability, and structured communication skills.
• Capable of high-level external communication with brand executives and TikTok team.
• Proficient in English