Content Strategist
BetaBrands Corp Pasig
Wellspring is looking for a Creative Strategist who can help us turn product stories into high-performing content, campaigns, and creative angles across TikTok, ecommerce, affiliates, and live selling.
This role is for someone who understands what makes people stop scrolling, click, convert, and remember a brand. You will help shape the creative direction behind our campaigns and work closely with marketing, performance, affiliates, design, and content teams to bring ideas to life.
What you’ll do- Develop creative angles, hooks, and campaign ideas for our products
- Write clear and actionable creative briefs for content, ads, shoots, and creators
- Help build a steady pipeline of concepts for TikTok, paid ads, affiliates, ecommerce, and live selling
- Analyze winning creatives and identify patterns that can be scaled or iterated
- Work closely with the Performance Marketing Manager, KOL team, Affiliate team, and Design team
- Help translate customer insights, trends, and product benefits into strong creative messaging
- Support seasonal campaigns, product launches, and hero SKU growth
- Strong understanding of TikTok-first content, performance creatives, and ecommerce storytelling
- Experience in creative strategy, content strategy, social media strategy, or performance creative roles
- Able to spot strong hooks, trends, and messaging angles quickly
- Good taste, sharp instincts, and strong understanding of what makes content convert
- Organized, collaborative, and able to move fast in a startup environment
- Experience in beauty, wellness, FMCG, or ecommerce is a big plus.
- Highly creative but commercially minded
- Obsessed with consumer behavior, trends, and winning ad angles
- Fast, curious, and proactive
- Comfortable working across multiple teams and campaigns at once
Quezon City, 10 km from Pasig
presence, develop effective digital marketing strategies, create compelling visual content, and support the company's long-term growth through strategic and creative execution.
Role Overview
The Social Media Manager & Strategist / Graphic Artist...
11Lux, IncMakati, 6 km from Pasig
as the primary channel. Our content operation is structured like a studio with batch production, performance metrics, and AI-native systems. You report to the Content Strategist who sets the creative direction and generates the ideas.
Your job is to bring those...
Private AdvertiserMakati, 6 km from Pasig
competitive content, research market trends, understand audience behavior, and convert online engagement into qualified client inquiries.
____________________________________________________________________________________
Key Responsibilities
The Digital...