Marketing | Associate Director - Event Marketing & Executive Communications
Primary Responsibilities:
Own the event content strategy end‑to‑end (brochures, leave‑behinds, digital assets, signage, videos, demos, executive decks) for priority conferences, client summits, advisory boards, and virtual events.
Lead executive client engagement content (CXO narratives, POVs, briefing books, tailored case studies) that align to Optum value stories and product portfolio.
Translate business objectives into experience blueprints: pre‑event nurture, in‑event programming, and post‑event follow‑up journeys in partnership with demand gen and sales.
Direct creative briefing and development with internal studio/agency partners; set standards for brand, messaging hierarchy, accessibility, and compliance.
Establish governance and operating rhythms (calendars, run‑of‑show, content QA/approvals, version control) to ensure accuracy, speed, and reuse.
Integrate AI‑assisted workflows (content outlines, script drafts, abstract submissions, recap summaries) with human review for quality and regulatory adherence.
Partner cross‑functionally with Product, Sales, Marketing Ops/MarTech, Compliance/Legal, and Events to align content, targeting, measurement, and logistics.
Build a test‑and‑learn plan for event experiences (message/brochure variants, demo flow, CTA placement); codify insights into repeatable playbooks.
Own performance reporting (attendance quality, engagement rates, booth interactions, content downloads, meeting outcomes/pipeline influence) and recommend optimizations.
Qualifications:
- 8–10+ years in event marketing/content leadership or executive engagement programs; healthcare or regulated industries preferred.
- Proven success designing executive‑level content and complex event experiences that drive measurable outcomes (pipeline influence, retention/upsell).
- Deep familiarity with brand standards, accessibility, compliance (HIPAA, fair balance), and approvals in large enterprises.
- Exceptional storytelling, stakeholder influence, and project leadership skills.
- Bachelor’s degree required; advanced degree or relevant certifications a plus.
- Amenable with a night shift schedule (8PM Manila time)
- Optum is the health care technology and innovation company of the UnitedHealth Group enterprise along with UnitedHealthcare.
- UnitedHealth Group is a health care and well-being company with a mission to help people live healthier lives and help make the health system work better for everyone.
- We’re a leading health solution and care delivery organization. Our work is complex, but our mission is simple: create a healthier world, with you at the center.
- As part of a Fortune 5 enterprise, we are improving the health care experience of over 125 million people around the world.
- We’re a diverse team with operations across North America, South America, Europe, Asia Pacific and the Middle East. This includes our over 25,000 employees in the Philippines.