Project Marketing Officer
Mission of the job:
This role is responsible for driving go-to-market execution, campaigns, and lead generation initiatives for lease-driven and recurring revenue products across Aboitiz Economic Estates.
Should support lease velocity and sustained demand momentum by generating qualified leads, strengthening market positioning, and ensuring alignment between marketing initiatives and leasing priorities.
Working closely with Sales and Leasing teams, the role helps translate commercial objectives into effective marketing programs that support tenant acquisition, asset visibility, and revenue performance.
What we are looking for:
Bachelor’s degree in Marketing, Communications, Business, or related field
3–5 years experience in project marketing, commercial marketing, or leasing-related campaigns.
Strong exposure to campaign management, GTM planning, and lead generation.
Experience working closely with Sales or Leasing teams
Working knowledge of CRM platforms and performance tracking
Strong project management and coordination skills
Duties and responsibilities:
- Go-to-Market (GTM) & IMC Planning
Develop and execute GTM strategies for recurring, lease-driven assets.
Lead integrated marketing communications (IMC) planning across digital, PR, OOH, events, and partnerships to support leasing objectives.
Translate commercial targets into marketing campaigns that help stimulate demand and sustain leasing momentum.
Collaborate with Sales and Leasing teams to ensure marketing programs reflect asset positioning, target tenant segments, and revenue objectives.- Campaign & Project Development
Plan and manage end-to-end marketing campaigns for office and logistics assets.
Own campaign timelines, deliverables, and coordination with internal teams and agencies.
Adapt messaging and targeting to ensure campaigns attract qualified tenant demand, not just lead volume.
Ensure campaigns remain aligned with brand positioning while supporting commercial performance.- Media Planning & Buying
Recommend and manage media strategies focused on lead quality, pipeline growth, and leasing outcomes.
Coordinate media placements with internal teams and partner agencies.
Monitor media performance and optimize investments based on campaign results.- Lead Generation & CRM Management
Design and execute lead generation strategies aligned with leasing priorities.
Monitor lead quality, pipeline movement, and conversion, ensuring marketing efforts support qualified tenant engagement.
Work closely with Sales and Digital teams on CRM usage, lead tagging, and proper endorsement of leads.
Support CRM database management, reporting, and insights for campaign improvement.- Sales Toolkits & Revenue Enablement
Produce and maintain sales toolkits including pitch decks, one-pagers, leasing fact sheets, and digital assets.
Ensure marketing materials help articulate asset value, tenant benefits, and competitive positioning.
Support Sales and Leasing teams with materials that strengthen tenant conversations and improve closing effectiveness.
Maintain an organized digital library of marketing and sales materials accessible to internal teams.- Partnerships, Memberships & Events
Support industry partnerships, memberships, and co-marketing initiatives that contribute to tenant pipeline development.
Plan and execute networking events, leasing activations, and industry engagements that support demand generation.
Coordinate with internal teams and partners to ensure effective event execution and follow-through.- KPI Tracking & Performance Reporting
Track and report marketing KPIs including qualified leads generated, cost-per-lead, conversion, and campaign ROI.
Provide performance insights to support campaign optimization and leasing strategy adjustments.
Contribute to a feedback loop between marketing, sales, and leasing teams to refine positioning, targeting, and messaging.