Assistant Marketing Manager

The Assistant Marketing Manager will support the planning, execution, and monitoring

of Unicapital Group marketing initiatives, focusing on digital campaigns, email

and a resourceful individual with the ability to manage multiple projects while maintaining

brand consistency and alignment with business objectives.

Key Responsibilities:

• Assist in developing and implementing marketing plans and campaigns that align with company goals.
• Plan, execute, and monitor email marketing campaigns to drive engagement, retention, and conversions.
• Implement on-ground and online lead generation strategies, paid ads, and content-driven funnels.

• Assist in creating and managing engaging content for social media platforms (Facebook, Instagram, LinkedIn, YouTube, Tiktok etc.) in line withbrand guidelines.
• Provide assistance in coordinating and producing marketing materials, including graphics, short videos, and promotional collaterals.
• Collaborate with internal teams and creatives for photo and video editing when needed (skills in Adobe Creative Suite or similar are a plus).
• Events & Webinars
• Coordinate webinars, livestreams, and other online investor education events, from conceptualization to post-event reports.
• Support on-ground activations such as client acquisition events/exhibits, media events, and client engagement activities.

• Track, measure, and analyze campaign performance with the team; recommend actionable insights for optimization.
• Maintain marketing dashboards and prepare regular reports on campaign ROI and KPIs.
• And other tasks that may be assigned from time to time that will support the organization's goals and objectives.

• Bachelor’s degree in Marketing, Communications, Business Administration, orrelated field.
• At least 3 years of experience in marketing, preferably in the financial services,fintech, or related industries.
• Strong knowledge of email marketing platforms (e.g., Mailchimp, Sendgrid, orsimilar) and social media management tools.
• Experience in content creation (graphic design, copywriting, video editing) is anadvantage.
• Knowledge of photo and video editing tools (Adobe Photoshop, Premiere Pro,Canva, etc.) is a plus.
• Experience in organizing webinars, online events, and on-ground eventsactivations are an advantage.
• Familiarity with online lead generation tactics (Google Ads, Facebook Ads)preferred.
• Excellent project management, communication, and organizational skills.
• Proactive, detail-oriented, and able to work under minimal supervision.