Assistant Brand Manager
Consumer Care Products, Inc. Pasig Full-time
Assists the Marketing Manager for Motorcare in formulating and executing marketing plans for assigned products/categories designed to achieve company sales, units and profit objectives.
MAJOR RESPONSIBILITIES- To assist the Marketing Manager in developing and executing the marketing plans for the assigned brands/products. The marketing plan outlines the short-term and long-term objectives of the product category, the strategies and specific action plans in order to achieve sales and profit objectives. (VS1, Mototek)
- To assist in product and package development of new and existing products and determine selling features (i.e. sizes, pricing and product claims).
- To assist in the development and execution of specific strategies and plans for the brand:- Sales promotion activities and merchandising programs in conjunction with the Sales Department. (i.e. trade fairs, auto shows and other related events).- Advertising programs in digital/social media in conjunction with the Advertising agency.- Advertising programs in conjunction with the Creative and Media agencies.- PR activities
- Prepare budgets (units, sales and A&P spending) for the assigned brands.
- Coordinate with toll packer and Logistics for inventory requirements
- Conduct market research in securing market analyses and consumer reactions to products, concepts and advertising.
- Conduct periodic store checks and submit findings/observations.
- Prepare periodic brand and marketing budget reviews.
- Internal
- ExternalManagement Distributors & its Sales personnel Research & Development Advertising & Media Agencies Planning & Logistics Market Research AgenciesProduction Promo/Merchandising AgenciesSales &
Distribution Graphics design housesAccounting & Finance Trade Organizations
QUALIFICATIONS- With at least 3 years Marketing work experience with a FMCG company
- Marketing or Business Management graduate
- Analytical, Assertive, confident and reliable
- Creative and has initiative
- Can plan, organize, lead, and control
- With good oral and written communication skills
- With a pleasing personality; should be presentable as he/she will face client.
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