Senior Brand Manager for Health
Watsons Philippines Pasay Full-time
Job Summary:
Our Senior Brand Manager is responsible in developing & executing D.A.R.E* brand & product strategies under his/her assigned GOBE Brands (under 2 3 major category scope) in order to build differentiation, drive profitability and brand love for retail stores.He/She is also responsible to lead in over all Own Brand or Exclusive projects.
- D ifferent, A nywhere, R elationship with customers/community, E xperience)
This role focuses on:
- Developing strategies for differentiation vs branded competitors and to capitalize on industry trends while achieving financial target through 100 delivery of category/brand sales, total profit, and GOBE sales participation
- Implementing Business Development through on time delivery and execution of New Product Developments and be the first to launch Exclusive trendy and innovative products relevant to the category
- Brand Management through Development and implementation of brand building programs resulting in positive brands sales, margins and EBIT, according to agreed metrics periodic assessment of competitor’s activities, pricing and promo initiatives while strategizing on brand positioning and segmentation for existing and new brands
- Ensuring regular improvement of business process and procedures while maintaining 100 compliance on Company Policies and Business Process and Procedures and 98 Compliance on ROS
Personal Collection Direct Selling Inc.Quezon City, 12 km from Pasay
Marketing and industry trends
• Demographics and consumer preferences
• Competitor-related research
Qualifications
• At least 5 years of brand management and brand building experience in consumer fashion retail, merchandising & buying experience...
Happy SkinQuezon City, 12 km from Pasay
shape the direction and perception of the brand.
• This includes but is not limited to managing and updating Happy Skin’s Instagram, Facebook, and TikTok answering inquiries across all social media accounts; creating and implementing content calendars...
Private AdvertiserCaloocan, 12 km from Pasay
Key Responsibilities:
• Develop and implement comprehensive brand strategies aligned with business goals.
• Manage the brand's visual identity, messaging, and voice across all channels.
• Conduct market research and competitor analysis...