Trade Marketing Specialist

Job Description:

• To play a key role in achieving the company sales target & channel growth through developing & implementing BTL strategies within the brand's guidelines as well as customers' & shoppers' expectations.
• Develop & recommend a multiple-channel strategy in line with company and brand development.
• Develop focused trade strategies for specific accounts and trade channels. Ensure these strategies are in tandem with brand positioning and the potential of the accounts/channels.
• Category analysis and data analytics using available data to identify distribution gaps and channel development opportunities in the assigned categories/brand portfolio.
• Ensure full understanding of changing trade dynamics and development in the retail industry, to recommend effective channel & sales strategies that will give the Company a competitive edge.
• Design and monitor a competitive activity feedback report to track frequency and types of promotions taking place in the various trade sectors, documenting such activities for analysis, reporting, and future referencing purposes.
• Keep track, analyze, and evaluate accounts' profitability. Identify customers who do not meet the Company's guidelines and recommend action to improve level of requirements.
• Monitor and evaluate the effectiveness of trade promotions and in-store promotions to determine whether these meet the Company's objectives.
• Interact with Marketing regarding deadlines / lead time required for promotions, pack/price changes, new products, etc., to ensure effective implementation by the sales force.
• Design and implement price surveys on selected brands to track and graph trends over periods of time, for the purpose of recommending pricing strategies based on the information received.
• To ascertain new product launches, distribution tracking, secondary displays, planograms, etc.
• Lead pre-deployment activity guidelines for merchandising/brand ambassadors.
• Coordinate with cross-functional departments as necessary to gain information and insights, as well as achieve results that are aligned with corporate and functional objectives.
• Conduct market visits.

Job Qualifications:

• Relevant experience: 1-3 years of sales, trade, and category experience in the FMCG market.
• Category and space management skills.
• Analytical skills.
• Good presentation and communication skills
• Proficient in Excel & PowerPoint tools.
• Good interpersonal skills.
• A good team player