Marketing executive
Job Description
Posted on 16 July 2026Basic Job Purpose
The Marketing Executive is responsible for planning, implementing, and monitoring marketing initiatives that promote RGC Textile's textile products, strengthen brand awareness, generate qualified sales opportunities, and support revenue growth.The role coordinates with Sales, Product Development, Customer Service, Production, and external partners to execute marketing campaigns, product launches, trade events, and digital marketing activities while ensuring consistency of the company's brand identity.
Key Duties and Responsibilities- Marketing Planning
Assist in developing and implementing annual marketing plans aligned with company objectives.
Execute marketing programs to promote upholstery fabrics, curtain fabrics, bed linens, throw pillows, and other textile products.Conduct competitor and market trend analysis.
Recommend marketing strategies based on customer requirements and industry developments.
- Brand Management
Ensure proper use of company logos, product images, brochures, and promotional materials.
Coordinate development of marketing collaterals.
- Product Marketing
Coordinate with Product Development during new product launches.
Prepare product presentations, technical information sheets, and promotional materials.Promote new collections and seasonal fabric designs.
Gather customer feedback to support product improvement.
- Digital Marketing
Manage company social media platforms.
Coordinate website content updates.Develop digital marketing campaigns to increase brand visibility.
Monitor online engagement and campaign performance.
- Trade Marketing & Events
Coordinate showroom promotions and dealer marketing activities.
Prepare event materials and logistics.
- Sales Support
Provide marketing materials to the Sales Team.
Coordinate promotional campaigns with Territory Sales Representatives.Support customer presentations and product demonstrations.
Assist in preparing sales proposals when required.
- Market Research
Conduct customer satisfaction surveys.
Monitor competitors' products, pricing, and promotions.Identify new market opportunities and customer segments.
Prepare market intelligence reports.
- Budget Monitoring
Ensure promotional activities are implemented within the approved budget.
Evaluate return on investment (ROI) of marketing campaigns.
- Reporting
Track campaign performance and lead generation.
Present marketing performance metrics and recommendations.
- Compliance
Observe company policies, ISO Quality Management System requirements, and safety regulations.
Qualifications/Requirements
EducationBachelor's Degree in Marketing, Business Administration, Communications, Advertising, or a related field.
Experience
At least 2–3 years of experience in marketing, preferably in a manufacturing, textile, FMCG, furniture, or construction-related industry.
Work location
CITY OF PASIG, NCR, SECOND DISTRICT
Remarks
No additional remarks
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