Senior Lead Generation Specialist

About the Role:

You seek for continuous improvement and the adoption of new technologies. This role is ideal for an operational tech-savvy marketeer who thrives in a data-driven environment, continuously optimizes campaigns, and enhances our sales and marketing operations through automation and analytics.

Key accountabilities:

• Lead selection through RPA and various lead sources
• Full responsibility over contact data management (database management, enrichment, cleansing, deduplication, verification, normalization, …)
• Develop and execute multi-channel lead generation campaigns (email outreach, LinkedIn, SEO, paid ads, webinars, events), in collaboration with the marketing team.
• Oversee content marketing efforts, including blog posts, case studies, and whitepapers, to support brand positioning and lead nurturing.
• Implement and refine lead scoring models to improve sales efficiency.
• Execute the technical and conversion related setup of SEO, SEA, SEM and GEO strategies
• Manage automated lead nurturing sequences to guide prospects through the funnel.
• Manage lead search and selection via lead selection and enrichment tools.

• Own and optimize the complete Sales & Marketing tech stack setup ensuring seamless contact creation, preparation tracking, scoring, and reporting.
• Manage sales engagement platforms for automated email outreach and campaigns.
• Oversee Sales Navigator & LinkedIn Outreach strategies for outbound prospecting.
• Automate workflows and integrations between the used platforms.
• Ensure seamless integration and automation across all platforms to optimize workflows and lead management.
• Utilize analytic- and reporting tools to track lead generation, campaign and sales performance.
• Continuously test, evaluate, and recommend new tools and technologies to enhance sales and marketing processes.
• Actively monitor and provide reporting on lead generation outcome and results vs costs.

• Track and benchmark inbound and outbound lead performance per channel (email, LinkedIn, paid ads, organic).
• Pipeline and performance reporting: analyze conversion rates across the sales funnel, identifying gaps and optimization opportunities.
• Provide insights and recommendations based on data analysis to refine sales and marketing strategies.
• Align closely with regional sales teams to support their prospecting efforts with data-driven insights.
• Taking a budget vs result driven approach by measuring the performance of the tools being used.

• Understand and ‘translate’ sales and marketing briefs into usable and segmented contact data.
• Develop and optimize automated lead qualification and scoring systems to improve efficiency.
• Ensure data accuracy, hygiene, and synchronization across platforms.
• Build real-time dashboards and reports to provide visibility into marketing and sales performance.
• Work closely with local sales teams to ensure campaigns align with regional sales strategies.
• Train and support teams in utilizing the tech stack effectively.
• Standardize lead allocation processes based on product-market fit and regional priorities.
• Stay updated on both existing and new technologies related to sales engagement, growth marketing, campaign tooling and contact data generation and management.

Essential skills:

• 5+ years in growth marketing, demand generation, or digital marketing, preferably in B2B or outsourcing.
• Hands-on and proven experience managing and working with for example HubSpot, Lemlist, LinkedIn Sales Navigator, Zapier, MS Excel, Google Analytics and Power BI
• Knowledge and experience in working with web scraping tools or collaborating with a technical team specialized in this area.
• Strong background in SEO, paid advertising (Google Ads, LinkedIn Ads), and automation workflows.
• Proven experience on data enrichment tools such as Seamless.ai, Lusha and other lead sources.
• Proven ability to track and optimize sales and marketing performance metrics.
• Used to regular, consistent and active reporting to stakeholders
• Knowledge and awareness of international and regional restrictions regarding privacy regulation (GDPR)
• Knowledge, awareness and safeguarding of domain (name) reputation
• Sales Navigator & LinkedIn Outreach strategies for outbound prospecting.
• Data-driven mindset with a strong focus on conversion rate optimization.
• Organized, meticulous, focused and (internal) customer oriented.
• Pro-active mindset in understanding sales and marketing targets
• Understand the impact of international (cultural) differences and willing to do research
• Proficiency in CRM and automation tools for sales and marketing.
• Strong project management skills to coordinate multi-channel campaigns.
• Ability to collaborate with sales teams and align efforts for maximum impact.
• Excellent communication skills to translate complex data insights into actionable strategies.