Senior Performance Marketing Executive

Job Description

• Setting up, managing, and optimizing campaigns to drive key KPI metrics across ecomm marketplaces (Shopee and Lazada), SEM (Google Shopping), and social media (Collaborative/CPAS).
• Work closely with client teams to develop marketing plans and KPIs, as well as ongoing reporting
• Manage revenue delivery and budget spending, including daily optimization and providing real-time targeting recommendations
• Create A/B testing frameworks and implementation to ensure consistent growth
• Manage Analytics and performance report sharing with clients, advising them on optimization potential and insights

• Bachelor's degree in Marketing, Media, Business, or any related fields
• 2+ years (digital) marketing/e-commerce marketing experience, either working with e-commerce platforms or a marketing role in a media agency/e-commerce enabler/distributor
• Extensive knowledge of Google Ads OR eCommerce Marketplace Search Ads essential (i.e. Lazada, Shopee)
• Experience in Facebook and TikTok Ads is a plus
• Experienced in media planning, setting, and managing budgets, optimizing ad performance, and negotiating with 3rd parties
• Experience in tracking (e-commerce tracking, Google analytics, Google tag manager, Facebook Pixel tracking, UTM, 3rd Party Ad Serving (Campaign Manager))
• Strong understanding of major advertising success metrics
• Familiar with measurement platforms like Google Analytics and Google Marketing Platform
• Strong analytical skills with an excellent sense of data and numbers
• Able to quickly adapt and thrive in a fast-paced start-up and e-commerce environment
• Fluent in English
• Digital Marketing Certification on Meta (Facebook) and Google Ads and e-commerce, e.g. Shopee and Lazada, Marketing Solutions background is a plus

• We are consistently ranked as a top-3 retail media expert across South East Asia, managing ads across all ecommerce channels for many of the leading international brands
• Our state-of-the-art in-house MarTech automates a lot of manual work and allows you to run and optimize campaigns in more sophisticated ways, delivering superior results, with amazing reporting capabilities to easily oversee all campaigns across all channels
• You will join an ambitious, entrepreneurial and rapidly growing (and fun!) Marketing team, where everyone is keen to hone their skills and capabilities and expand our business across verticals.
• We rapidly expand our full funnel services offerings to our clients, both TikTok-centered and in general, providing an integrated and impactful solution