Marketing Onboarding Specialist
StraightArrow Corporation Pasig
Responsibilities
- Understand the goals for the social media and Community program as defined by the VP of Marketing and translate those into specific KPI goals for each channel.
- Collaborate closely with internal stakeholders, including cross-functional teams, to align social media strategies with broader business objectives
- Execute content and creative for each channel with support from other team members in Marketing and Internal Comms.
- Maintain the operation and hygiene of all Marketing social channels and community platforms, including LinkedIn, X, TikTok, and YouTube.
- Maintain a calendar across all channels and execute against it with AI-driven tools for relevance and optimal timing.
- Develop comprehensive performance reports, providing actionable insights and strategic recommendations to refine future campaigns and communities using AI powered analytics.
- Identify and implement process improvements to enhance efficiency in content creation, scheduling, and engagement strategies.
- Continuously monitor emerging social media trends and platform features, integrating them into the social media strategy for maximum engagement.
- Actively plan, build, and execute comprehensive community management and creative content strategies tailored to each platform, fostering meaningful engagement and maximizing audience outreach.
- Develop and implement initiatives that nurture brand advocates, encourage user-generated content, and strengthen community relationships.
- Monitor community sentiment and feedback, leveraging insights to refine engagement strategies and enhance the overall community experience.
- Support unplanned announcements or ad-hoc posting requests.
- Bachelor's degree required.
- 5+ years in social media and community management, with demonstrated success growing and engaging communities across platforms like LinkedIn, X, TikTok, and YouTube.
- Skilled in social media tools like Sprinklr, Sprout Social, or Buffer, with proficiency in AI tools for social listening, audience segmentation, and analytics.
- Strong understanding of marketing principles, strategies, and tactics.
- Strong written and verbal communication and interpersonal skills, with a natural ability to foster community engagement and brand loyalty.
- Data-driven and analytical, with experience creating and optimizing social strategies based on platform-specific performance metrics and engagement analytics.
- Detail-oriented, with the ability to manage multiple projects simultaneously and deliver high-quality results.
- Flexibility and adaptability to thrive in a fast-paced, dynamic environment.
- B2B experience preferred.
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