Key Accounts Manager (Food Service)

Job Summary

The Key Account Manager - Food Service is responsible for driving sales growth and market penetration within the food service channel through effective sales strategies, customer programs, and channel-specific marketing initiatives. This role works closely with Sales, Operations, and Key Accounts to strengthen partnerships and increase brand usage across food service customers.

Key Responsibilities

• Develop B2B insights to support Lotus Brand
• Lead Project management from concept to execution, including packaging development all the way to post launch analysis
• responsible for the Go to Market strategy for Lotus brand

• Develop and execute channel strategies tailored to food service operators’ needs
• Identify menu placement opportunities and recommend product applications
• Align pricing, promotions, and pack formats for food service customers
• Define and execute the route-to-market strategy with the Head of Sales.
• Ensure channel activation through product demonstrations, sampling and ideations.

• Design food service–specific programs such as menu support, chef demos, sampling, and kitchen trials
• Develop sales tools, menu concepts, and usage guides for operators
• Support trade shows, food expos, and customer events
• Co-led with the Head of Sales, tailoring products for Modern Trade and CVS for all Lotus-related products.
• Support sales via the creation of sales aids (hard and digital copies sales presenters, training materials)

• Work closely with Operations, Supply Chain, and QA to ensure service level compliance
• Coordinate with R&D / Culinary teams for product testing and innovation
• Ensure consistent execution across distributors and food service partners
• Support Sales for business reviews

• Activate S&OP to improve forecasting
• Ensure P&L is managed through positive margins and reduce write-offs

• Manage daily operations (menu creation , cycle menu, support sales related activities)
• Ensure profitability by reducing waste and variances.

Channel Touchpoints

Business Touchpoints

PLE, Seasoning, Cloud Kitchen, Seasoning, BVAP, cross collaboration with Fresh team (if needed)