Channel Specialist – Digital & Social Media

Job Description

Job Overview

We are looking for a Channel Specialist – Digital & Social Media to support the execution of digital campaigns across B2B, B2C, and provider audiences. This role focuses on content publishing, campaign coordination, and performance tracking to drive engagement and results.

• Execute digital and social media content plans across B2B, B2C, and provider campaigns
• Partner with creative teams to develop and adapt content for paid and organic (earned) social channels
• Manage day-to-day content scheduling, publishing, and optimization across platforms
• Support the use of AI tools and workflows to improve content creation efficiency
• Track campaign performance and assist in reporting insights for continuous improvement
• Ensure all content meets brand standards and compliance requirements

• 3–5+ years of experience in digital marketing, social media management, or content operations
• Knowledge of social media platforms, paid media strategies, and digital best practices
• Experience with content management systems; familiarity with AI tools is a plus
• Strong organizational skills and attention to detail
• Ability to manage multiple projects in a fast-paced environment
• Bachelor's degree in Marketing, Communications, or a related field

What We Offer:

• Market Competitive Pay Levels
• Hybrid Work Set-up
• Retirement Plan
• Medical Plan (HMO) from Day 1 of employment
• Dental, Medical, and Optical Reimbursements
• Life and Disability Insurance
• Paid Time-Off Benefits
• Sick Leave Conversion
• Tuition Reimbursement
• Employee Assistance Program (EAP)
• Annual Performance Based Merit Increases
• Employee Recognition
• Training and Staff Development
• Employee Referral Program
• Employee Volunteerism Opportunity
• All Mandatory Statutory Benefits

Who We Are:

• Optum is the health care technology and innovation company of the UnitedHealth Group enterprise along with UnitedHealthcare.
• UnitedHealth Group is a health care and well-being company with a mission to help people live healthier lives and help make the health system work better for everyone.
• We're a leading health solution and care delivery organization. Our work is complex, but our mission is simple: create a healthier world, with you at the center.
• As part of a Fortune 5 enterprise, we are improving the health care experience of over 125 million people around the world.
• Elevate your career with a leading health care company while improving lives.

Join us in evolving health care so everyone can have the opportunity to live their healthiest life. This is your opportunity to be part of a team that's dedicated to Caring. Connecting. Growing together.

• Retirement benefits, Health & insurance, Health insurance, Life insurance