WFH Digital Marketing Specialist

Job Overview

The ideal candidate has hands-on experience in content creation and paid advertising, alongside a proactive mindset focused on scaling brand visibility and engagement.

• Create, edit, and publish high-quality video content and graphics for daily distribution across multiple social media platforms.
• Maintain a consistent publishing schedule of 4–5 videos per day across all active channels.
• Develop engaging captions, visual assets, and platform-specific content optimized for audience engagement.
• Conduct hashtag research and trend analysis to maximize organic reach and discoverability.
• Ensure all content aligns with brand voice, messaging, and target audience preferences.
• Monitor social media channels and respond promptly to comments, messages, and audience interactions.
• Foster community engagement and strengthen audience relationships to build brand loyalty.
• Manage online reputation and encourage positive audience participation.
• Set up, manage, and optimize paid advertising campaigns across platforms including Meta and Google.
• Develop and test ad creatives, copy, and audience targeting strategies.
• Monitor campaign performance and implement optimizations to improve return on investment (ROI).
• Create targeted advertising campaigns tailored to the specified target market.
• Track key performance indicators (KPIs), campaign metrics, and ROI.
• Analyze content and advertising performance to inform future strategy.
• Prepare regular reports with actionable insights and recommendations.
• Identify growth opportunities through data-driven decision-making.
• Act as a strategic marketing partner by contributing innovative ideas for audience growth and brand expansion.
• Research social media trends, healthcare marketing best practices, and direct-to-consumer engagement strategies.
• Coordinate influencer outreach initiatives to increase brand awareness and visibility.
• Generate and manage online review campaigns to strengthen brand credibility.
• Leverage AI tools such as ChatGPT and Claude for content ideation, campaign development, and marketing strategy support.
• Ensure social media activity reflects the required regional presence using approved tools when necessary.

• Proven experience managing social media accounts for brands, entrepreneurs, or public figures.
• Strong video editing and graphic design skills with a portfolio demonstrating content creation capabilities. (APPLICATIONS WITH PORTFOLIOS WILL BE PRIORITIZED)
• Experience planning, launching, and optimizing paid advertising campaigns on Meta and Google platforms.
• Familiarity with AI-powered tools such as ChatGPT, Claude, or similar platforms.
• Strong analytical skills with the ability to interpret performance metrics and optimize campaigns accordingly.
• Excellent organizational and time management skills.
• Ability to work independently and proactively identify growth opportunities.

• Spanish-English bilingual candidates are highly preferred and will be given strong consideration due to the needs of the role; however, exceptional English-only candidates are also encouraged to apply.
• Experience creating bilingual content and translating marketing materials between English and Spanish (highly preferred).
• Experience marketing within healthcare, medical, wellness, or direct-to-consumer industries.
• Knowledge of influencer marketing and partnership outreach.
• Experience managing omni-channel social media strategies.
• Understanding of multicultural consumer marketing and cultural nuances within the target market.
• Experience using social media scheduling, analytics, and reporting tools.

• Health Insurance Coverage for eligible locations
• Permanent work from home
• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.