CRM Senior Analyst - Fintech
Taguig
CRM Strategy & Optimization: Develop, implement, and optimize CRM strategies to enhance customer acquisition, xsell, engagement and loyalty.
- Data Analysis & Insights: Analyze customer data to identify trends, behaviors, and opportunities for improved marketing and sales strategies.
- Segmentation & Targeting: Create customer segments based on behavioral, demographic, and transactional data to improve personalization and campaign performance.
- Campaign Performance Measurement: Track, analyze, and report on the effectiveness of CRM campaigns, providing actionable recommendations.
- Cross-Functional Collaboration: Work with marketing, sales, risk and IT teams to ensure seamless CRM integration across various platforms and channels.
- System Management: Maintain and enhance CRM tools, ensuring data accuracy, integrity, and usability for all stakeholders.
- Automation & Efficiency: Identify and implement automation opportunities within the CRM system to improve efficiency and effectiveness.
- Customer Journey Mapping: Develop insights into customer journeys and lifecycle marketing, leveraging data to improve user experience and retention.
- Compliance & Best Practices: Ensure CRM activities align with data privacy regulations and industry best practices.
- Minimum 5 years' experience in analytical role
- Experience working with online products
- Coding knowledge regardless language
- Systematic Problem Solving
- Data storytelling experience is required
- Permanent dayshift schedule
- Up to 20% variable performance-based bonus
- HMO on Day 1 / HMO with dependents
- Access to mental health coverage and wellness partners
- Wellness Leave and Birthday Leave benefits
- Internal Career Mobility
- Opportunity to work and train in their international offices
Muntinlupa, 15 km from Taguig
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