Marketing Manager - Muntinlupa

Shadows and Patterns Inc. is hiring a Full time Marketing Manager role in Ortigas Center, NCR. Apply now to be part of our team.

Job summary:

• Looking for candidates available to work:
• Monday: Morning, Afternoon
• Tuesday: Morning, Afternoon
• Wednesday: Morning, Afternoon
• Thursday: Morning, Afternoon
• Friday: Morning, Afternoon
• More than 4 years of relevant work experience required for this role

Job description

A Retail Marketing Manager is responsible for developing and executing marketing strategies to drive sales and enhance brand visibility within a retail environment. They create and manage marketing campaigns, analyze market trends, and collaborate with various teams to achieve business objectives.

Key responsibilities:

• Develop and implement marketing strategies aligned with overall brand goals and specific performance metrics.
• Identify and execute localized marketing campaigns for specific stores or regions.
• Develop and manage advertising plans across various channels, including digital and traditional.
• Plan and execute promotional events, in-store activities, and special offers.
• Manage and maintain budget forecasts, media allocation, and optimization.

Collaboration and Analysis:

• Cross-Functional Collaboration: Work closely with sales, merchandising, operations, and other departments.
• Market Research: Conduct market research to understand customer needs and preferences.
• Data Analysis: Analyze marketing performance data to track campaign effectiveness and identify areas for improvement.
• Trend Analysis: Monitor market trends and emerging technologies to inform marketing strategies.

Digital Marketing:

• Channel Management:

• Content Creation:

• SEO/SEM:

Manage and optimize search engine optimization and search engine marketing efforts.

Other Key Responsibilities:

• Brand Management: Ensure brand consistency and messaging across all marketing materials.
• Customer Engagement: Implement strategies to enhance customer engagement and loyalty.
• Reporting: Prepare and present marketing performance reports to management.

Skills and Qualifications:

• Marketing Knowledge: Strong understanding of marketing principles, strategies, and best practices.
• Analytical Skills: Ability to analyze data, identify trends, and draw insights.
• Communication Skills: Excellent written and verbal communication skills for effective collaboration.
• Problem-Solving Skills: Ability to identify and resolve marketing challenges.
• Project Management Skills: Ability to manage multiple projects and deadlines effectively.
• Experience: Experience in retail marketing, preferably with a strong understanding of digital marketing and data analysis.