[ref. b59566002] Digital Marketing Manager (Education) New

Our esteemed client is seeking a Digital Marketing Manager to lead the institution's digital marketing strategy and online presence. This is an on-site role based in Makati City, Philippines.

Job Summary

The Digital Marketing Manager will be responsible for overseeing the institution's entire digital marketing ecosystem, ensuring a strong and cohesive online presence across all digital platforms and websites. This role will lead strategic initiatives in performance marketing, SEO/SEM, analytics, lead generation, content strategy, and community engagement to drive business growth and brand visibility.

The ideal candidate will have a strong background in digital marketing, with experience in performance optimization, data-driven decision-making, and cross-platform integration. They will be expected to lead a team, collaborate with internal stakeholders, and manage external partners to achieve key marketing objectives.

• Develop and execute a comprehensive digital marketing strategy aligned with institutional goals.
• Oversee the institution's online presence across digital platforms, ensuring brand consistency and engagement.
• Lead performance marketing initiatives, optimizing paid and organic digital campaigns to drive lead generation and conversion.
• Provide strategic insights and recommendations based on data analytics and market trends.

• Own and manage the institution's website, ensuring optimal performance, usability, and content relevance.
• Oversee website updates, including content creation, SEO optimization, and structural enhancements.
• Manage integrations, including API connections, Google Tag Manager, UTM tracking, and other digital tools.
• Troubleshoot website issues and implement solutions for continuous improvement.

• Lead the planning, execution, and optimization of paid advertising campaigns across various digital channels.
• Monitor, analyze, and report on key performance metrics, including website traffic, conversions, and ROI.
• Utilize CRM and data analytics tools to gain insights and enhance marketing performance.
• Develop and oversee reporting dashboards for senior management.

• Oversee the creation and distribution of high-quality digital content to enhance engagement and brand visibility.
• Manage social media platforms, fostering community engagement and brand interaction.
• Utilize chatbots and automation tools to enhance customer experience and lead nurturing.

• Implement lead generation strategies, ensuring seamless integration with the institution's CRM platform.
• Optimize lead nurturing processes to enhance conversion rates and customer retention.
• Leverage CRM data for targeted marketing initiatives and personalized customer experiences.

• Education: Bachelor's degree in marketing, Advertising, Business Management, Communications, or related fields.
• Experience: Minimum of 5 years in digital marketing, preferably with managerial experience in multinational advertising agencies or corporate settings.
• Business Acumen: Strong strategic mindset, data-driven decision-making skills, and a passion for driving digital transformation.
• Technical Skills: Expertise in SEO, SEM, Google Analytics, paid media, CRM systems, API integrations, and content management platforms.
• Leadership: Proven ability to lead teams, manage cross-functional collaboration, and drive results