Assistant Brand Manager (Syrup and Fudges)

As the Assistant Brand Manager for Syrups and Fudges category, the position is solely responsible for the following category activities:

Brand Strategy and Development:

• Assist in developing and executing over-all brand strategy for Syrups and Fudges category including product packaging extension to bottles .
• Monitor and assess product position and opportunities for growth in terms of the product matrix.

Marketing Campaigns:

• Help plan, develop, coordinate ang execute marketing campaigns to promote Mains and Traded across all multiple channels / platforms.
• Support development of point-of-sale materials, ensuring consistency with brand's identity and messaging.

Cross-functional Collaboration:

• Coordinate with other functions ensuring smooth execution of brand initiatives and product launches.

Performance Monitoring and Reporting:

• Regularly track and report on key performance indicators (KPI) such as brand awareness, sales performance and consumer feedback.
• Identify areas for improvement and collaborate with internal teams to implement changes.