Product Marketing Specialist - Manila

Job description

The ideal candidate will be a creative and analytical thinker with a passion for beauty and a proven track record of developing and executing successful marketing campaigns. They will be responsible for translating product features and benefits into compelling marketing strategies that resonate with target consumers and drive brand loyalty.

Key Responsibilities:

I.) Product Marketing Planning:

• Conduct market segmentation, targeting, and positioning analysis to identify key consumer segments and opportunities within the beauty, skincare, and personal care market.
• Analyze the internal situation and external environment (including beauty trends, influencer activity, and competitor analysis) to identify strengths, weaknesses, opportunities, and threats.
• Perform competitive analysis to understand competitor product offerings, pricing strategies, and marketing activities.
• Develop compelling value propositions for each product, highlighting key ingredients, benefits, and unique selling points.
• Formulate GTM (Go-to-Market) strategies for new product launches, considering online and offline channels, influencer partnerships, and promotional activities.
• Develop and manage the product marketing budget, allocating resources effectively across different marketing initiatives.

1. ) Category Management:

• Define the scope and boundaries of product categories (e.g., whitening, anti-aging, rejuvenating, slimming, skincare).
• Manage the product portfolio within each category, ensuring a cohesive and competitive product line that meets consumer needs.
• Develop and execute assortment plans to optimize product selection and ensure the right products are available in the right channels.
• Influence product development based on market insights, consumer feedback, and emerging beauty trends.
• Formulate product strategies to achieve category growth targets, considering factors like pricing, promotion, and distribution.
• Conduct consumer insight and market research to understand consumer behavior, identify unmet needs, and track emerging trends in the beauty industry.

1. ) Marketing Mix Management:

• Manage the product lifecycle from ideation to end-of-life, ensuring products remain relevant and competitive.
• Conduct pricing analysis, monitoring, and management to optimize revenue and profitability, considering factors like perceived value, competitor pricing, and promotional offers.
• Plan and formulate channel offers for various distribution channels, including distributor sell-in promos, sell-with promos for retail stores, e-commerce platforms, and direct-to consumer channels.
• Develop and execute sales promotions to drive product adoption, increase sales, and build brand loyalty.
• Develop action plans to support the marketing mix strategies, ensuring alignment across all marketing activities.

1. ) Campaign Management:

• Plan and strategize marketing campaigns to achieve specific objectives, such as increasing brand awareness, driving product sales, or promoting new product launches. Manage communication channels and touchpoints to reach target audiences effectively, including social media, email marketing, influencer marketing, and traditional advertising.
• Develop big idea strategies to create impactful and memorable campaigns that resonate with beauty consumers.
• Collaborate with creative teams to develop compelling campaign materials, including visuals, videos, and ad copy.
• Influence campaign budgeting, monitoring, and controlling to ensure efficient resource allocation and maximize ROI.
• Develop and implement product campaign calendars, coordinating marketing activities across different channels.

1. ) Product Performance Driving & Monitoring:

• Define and track key performance indicators (KPIs) to measure product success, such as sales, market share, website traffic, social media engagement, and customer reviews.
• Analyze data and generate reports to communicate product performance to stakeholders, identifying trends, insights, and areas for improvement.
• Gather and analyze consumer feedback from online reviews, social media comments, surveys, and focus groups to understand consumer perceptions and identify areas for product improvement.
• Conduct A/B market testing to optimize product features, marketing campaigns, and website content.
• Collaborate with the sales department to drive product sales and achieve revenue targets, providing them with consumer sales promos, trade marketing and distributor push promos, marketing materials, and support.

1. ) Product Evangelizing:

• Demonstrate product business accountability and stewardship, ensuring responsible and ethical marketing practices.
• Educate sales teams, distributors, retailers, consumers, and influencers about the product and its value proposition.
• Coordinate and orchestrate inter-departmental activities to support product success, working closely with product development, sales, and customer service teams. Ensure overall product business sales accountability and stewardship, driving sustainable growth and profitability.

Additional Responsibilities:

• Monitor beauty industry trends, competitor activities, and emerging technologies. Build and maintain relationships with key influencers, bloggers, and media contacts. Attend industry events and trade shows to stay up-to-date on the latest trends and innovations.
• Collaborate with the e-commerce team to optimize product listings and drive online sales.
• Work with the customer service team to address customer inquiries and resolve product-related issues.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• At least 1-2 years of experience in product marketing, preferably in the beauty, skincare, or personal care industry.
• Strong understanding of the beauty industry, consumer trends, and competitive landscape.
• Excellent analytical and problem-solving skills.
• Strong communication and presentation skills.
• Ability to work effectively in a cross-functional team environment.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
• Experience with social media marketing, email marketing, and influencer marketing. Familiarity with e-commerce platforms and analytics tools.

Job Types: Full-time, Permanent