Paid Ads Campaign Specialist

Responsibilities:

• Plan, develop, and execute paid advertising campaigns across digital platforms (e.g., Facebook Ads, Instagram Ads, Google Ads, LinkedIn Ads, TikTok Ads).
• Conduct thorough audience and keyword research to optimize targeting and improve ROI.
• Create compelling ad copy and coordinate with the design team for ad creatives.
• Monitor, analyze, and report on campaign performance using analytics tools (e.g., Meta Ads Manager, Google Ads Dashboard, Google Analytics).
• Optimize ad campaigns regularly based on performance data, A/B testing, and best practices.
• Allocate and manage advertising budgets effectively to maximize results.
• Collaborate with marketing and content teams to ensure campaign alignment with brand messaging and goals.
• Stay updated on industry trends, algorithm changes, and emerging ad platforms to maintain competitive advantage.
• Provide insights and recommendations for future campaigns based on data analysis and market research.

Qualifications:

• Proven experience managing paid ad campaigns across multiple platforms.
• Strong analytical skills and experience with data-driven campaign optimization.
• Proficiency in advertising tools and platforms (e.g., Meta Ads Manager, Google Ads, LinkedIn Campaign Manager).
• Excellent copywriting skills tailored for ad performance.
• Experience with A/B testing and performance tracking.
• Ability to manage budgets and provide accurate reporting on campaign ROI.
• Creative thinker with a performance-oriented mindset.
• Bachelor’s degree in Marketing, Advertising, Communications, or related field preferred.
• Basic graphic design skills are a plus for ad creative collaboration.