Public Relations Manager

POSITION SUMMARY

Provides support to the Director of Public Relations & Communications in various office duties, including but not limited to regular roles in the department.

DUTIES AND RESPONSIBILITIES:

• Manage the team and accountable for the performance and results within its own discipline or function.
• Exercise limited management and priorities to address resources and operational challenges.
• Provide decisions guided by policies, procedures, business plan and guidance from senior managers.
• Ensure to treat specific information CONFIDENTIALLY and not to disclose certain information to others without proper authorization.
• Maintain a comprehensive and updated master photo library of the property that may be distributed to the media for PR purposes or feature articles.
• Participate in monthly forecasting of the department’s expenses.
• Prepare press releases for promotions of F&B, Marketing Sales and Events, Entertainment, and Gaming department.
• Prepare monthly PR reports including data and analysis on media coverage for the month.
• Create PR briefs for agencies during the bidding process and coordinate with Procurement and Legal departments on creation of term sheets and contracts.
• Manage and follow up on vendor contracts and payments to ensure timely processing and compliance with agreed terms.
• Coordination with all business units on property for various PR projects.
• Plan and execute media familiarization (FAM) trips to showcase the resort’s offerings, ensuring seamless coordination and exceptional guest experiences.
• Collaborate with PR agencies and media partners from Taiwan, Korea, Malaysia, and Vietnam to maximize brand exposure and secure positive coverage through curated on-site experiences.
• Attend possible media events/press conferences that may happen in Taiwan, Korea, Malaysia and Vietnam and coordinate directly with agencies on the plans.
• Facilitate cross-departmental collaboration to maintain compliance, optimize offerings, and deliver high-quality outputs.
• Manage distribution of gifts to the media for special occasions like Lunar New Year, Mooncake Festival, and Christmas.
• Assist the Director of PR & Communications in any crisis situations.
• Assist the Director of PR & Communications with media entertainment and attend all media events in or outside the company.

• Bachelor’s degree in Communications, Journalism, Public Relations, or a related field
• Minimum of two (2) years of experience in a hospitality Public Relations department, PR firm, or communications-related role
• Excellent verbal and written communication skills
• Skilled in writing business news, features, speeches, and support documents for PR and company communications
• Ability to effectively engage with team members and build strong relationships with VIPs, executives, and expats
• Proficient in Microsoft Office software, social listening tools, and media relations platforms
• Strong analytical skills and strategic focus
• Broad-based business judgment
• Demonstrated initiative, creativity, assertiveness, and leadership abilities