Digital marketing specialist

Job Summary

The Digital Marketing Specialist is responsible for planning, implementing, and managing digital marketing strategies across various online channels to increase brand awareness, generate leads, and support sales initiatives. The role involves social media management, content creation, campaign execution, performance analysis, and coordination with internal and external stakeholders.

• Create and execute digital marketing campaigns aligned with business objectives.
• Manage social media platforms and develop content such as posts, reels, videos, GIFs, and graphics.
• Support campaign planning, activation, and lead generation initiatives.
• Monitor and analyze campaign performance using web analytics and social media insights.
• Prepare reports and recommendations to optimize digital marketing efforts.
• Coordinate with designers, agencies, sales teams, and other stakeholders.
• Assist with administrative and documentation requirements related to marketing projects.
• Conduct market research and stay updated on digital marketing trends and best practices.
• Provide marketing support for real estate projects and sales activities.