Social Media Specialist | Makati

Job description

About the Role:

You’ll manage a 3-month rolling content calendar, create compelling content, and help grow our digital presence — with a strong focus on both employer brand and external brand visibility.

• Social Media Management o Oversee day-to-day social media operations across multiple brand and recruitment pages (Facebook, Instagram, LinkedIn, TikTok, etc.)
• Build and maintain a 3-month rolling content calendar in collaboration with the Marketing and Recruitment teams
• Increase audience engagement and grow followers across all platforms o Ensure all content aligns with brand voice, visual guidelines, and social trends

• Coordinate closely with the Recruitment team to ensure job ads, hiring events, and recruitment-related initiatives are promoted on time
• Attend in-office content days to capture photos, videos, and behind-the-scenes content for use on recruitment channels
• Support development of employer brand content — including employee features, testimonials, and internal culture moments
• Ensure recruitment campaigns are consistent with overall brand standards while tailored to local talent markets.

• Develop content that supports brand awareness, thought leadership, and lead generation across platforms
• Create engaging posts that highlight service offerings, company updates, client stories, and educational content
• Work closely with Marketing leadership to align social output with campaigns, brand positioning, and sales initiatives

• Write captions, headlines, scripts, and calls-to-action tailored to each platform and audience
• Collaborate with the Graphic Design team to bring visuals to life — clearly communicating creative intent and vision
• Occasionally create and edit static or video content directly (e.g. reels, TikToks, Canva graphics) when needed

• Own weekly and monthly performance reporting across brand and recruitment pages
• Work closely with Marketing and Recruitment to analyze metrics, identify trends, and adjust strategy to improve ROI
• Suggest content and campaign optimizations based on performance data

• Assist in scheduling, boosting, and tracking organic and paid posts.
• Coordinate creative and targeting strategy with internal teams to meet campaign goals

• 2–3 years of social media experience, ideally across both recruitment marketing and brand-level B2B content
• Comfortable managing multiple pages and adapting content to different goals and audiences
• Strong copywriting and creative communication skills.
• Familiar with Meta Business Suite, LinkedIn Campaign Manager, and TikTok Business tools
• Experience using Canva or other creative tools; video editing is a plus
• Able to manage multiple priorities, follow a content calendar, and work independently
• Collaborative and confident in upholding brand standards across teams.