Marketing Coordinator - WFH (A- DI) - Muntinlupa

The ideal candidate will be a proactive, detail-oriented individual with a strong understanding of digital marketing principles and a passion for continuous learning.

Job Details: Work from Home

• Following PH Holidays

Responsibilities:

Marketing Automation & CRM:

• Manage and optimize marketing automation campaigns within Salesforce Marketing Cloud Account Engagement (Pardot), including email nurturing sequences, landing pages, forms, and automation rules.
• Segment databases and personalize content for targeted campaigns.
• Monitor campaign performance within Pardot and generate reports to identify areas for improvement.
• Ensure seamless integration and data flow between Pardot and Salesforce CRM.
• Assist with maintaining data integrity within Salesforce CRM related to marketing activities.

Market Research & Analysis:

• Conduct market research to identify industry trends, competitor activities, and customer needs within the commercial floor care sector.
• Analyze marketing campaign performance data (e.g., website traffic, conversion rates, email open rates) to provide insights and recommendations for optimization.
• Assist in creating reports and presentations on marketing performance for management.

Campaign Planning & Execution:

• Collaborate with the marketing team to develop and execute integrated marketing campaigns across various channels (e.g., email, social media, website, print).
• Assist in defining campaign objectives, target audiences, and key performance indicators (KPIs).
• Coordinate with internal teams and external vendors to ensure timely execution of marketing initiatives.

Content Creation & Management:

• Assist in developing and curating engaging marketing content, including email newsletters, website copy, blog posts, social media updates, case studies, and sales collateral.
• Ensure all content aligns with brand guidelines and messaging.
• Support the organization and maintenance of marketing assets.

Social Media Management:

• Assist in managing and scheduling content for our company's social media platforms.
• Monitor social media trends and engagement.

Administrative Support:

• Provide general administrative support to the marketing department, including scheduling meetings, organizing materials, and managing invoices.
• Assist with budget tracking for marketing initiatives.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 3+ years of hands-on experience with Salesforce Marketing Cloud Account Engagement (Pardot) is required, including experience with email campaigns, landing pages, forms, and automation rules.
• Proven experience in a marketing coordinator or similar role within a B2B environment.
• Strong understanding of digital marketing concepts and best practices (SEO, SEM, social media, email marketing).
• Excellent written and verbal communication skills, with a keen eye for detail.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Self-motivated, proactive, and a team player with a positive attitude.
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Familiarity with the commercial floor care industry is a plus.