Marketing specialist
Mandaluyong
Job Description
Posted on 29 May 2026Digital Marketing Analyst - Marketing, MariBank
- Plan, set up and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), TikTok and other digital channels to drive new deposit users and funded accounts
- Monitor and improve key metrics (e.g. Cost per Deposit User, CAC, CVR, ROAS), using data analysis and A/B testing (creatives, audiences, bidding, landing pages) to continuously improve results
- Expand into new online marketing channels and ad formats, run test-and-learn experiments, and scale high-performing campaigns efficiently
- Develop and execute targeted campaigns to existing onboarded users (e.g. deposits, virtual/physical card applications, usage of key features), leveraging remarketing, lookalike audiences and segmentation
- Work closely with product, CRM, data, and creative teams to align messaging, user journeys, and landing pages for maximum conversion
- Bachelor's degree in Marketing, Business Management, or a related field.
- Proven ability to scale high-performing campaigns and explore new digital marketing channels.
- Collaborative mindset to align cross-functional teams on messaging and user journeys.
- Excellent English fluency, strong work ethics, and the ability to thrive in a fast-paced environment.
- Minimum of 1–2 years of relevant experience in Digital Marketing required; 3+ years within Digital Banking or FinTech is a significant plus.
- Amenable to work in The Podium West Tower, Mandaluyong.
Work location
CITY OF MANDALUYONG, NCR, SECOND DISTRICT
Remarks
No additional remarks
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