Lead Generation VA

The ideal candidate is proactive, personable, and genuinely motivated to grow alongside the organization.

Key Responsibilities:

• Research and identify prospective clients through online channels, business directories, and outreach platforms
• Plan and execute outbound lead generation campaigns via email, LinkedIn, and other relevant platforms
• Qualify both inbound and outbound leads and guide prospects through the appropriate stages of the sales pipeline
• Book discovery calls and appointments for the sales team with pre-qualified prospects
• Maintain accurate, up-to-date records of all outreach activities, lead statuses, and follow-up actions within the CRM (HighLevel)
• Re-engage warm leads and continue nurturing prospects who are not yet ready to commit
• Support the business's transition from referral-based growth to a structured and repeatable outbound sales process
• Coordinate outreach efforts and pipeline updates with the internal team through Slack

Mandatory Skills:

• Demonstrated experience in lead generation, sales prospecting, or business development support
• Hands-on proficiency with CRM platforms, ideally GoHighLevel (HighLevel)
• Strong written and verbal English communication skills
• Self-directed and organized, capable of managing an active pipeline with minimal oversight
• Reliable, detail-oriented, and able to work independently with consistency
• Comfortable with outbound outreach and persistent yet professional follow-up
• A collaborative communicator who works effectively within a distributed remote team

Preferred Skills:

• Prior experience in a digital marketing or agency environment
• Familiarity with appointment-setting workflows and structured sales cadence tools
• Background in outbound email campaigns or LinkedIn-based prospecting
• Working knowledge of core marketing concepts and how agencies deliver value to clients
• Ability to identify process improvements and suggest enhancements based on outreach performance data
• Comfortable using Slack and Teamwork for daily coordination and task management

If you are organized, driven, and ready to help a great team scale, we want to hear from you.