Marketing assistant

This role requires strong leadership, creativity, and a data-driven mindset.

Key Responsibilities:

• Team Leadership: Supervise, mentor, and support a team of marketing specialists to execute campaigns, promotions, and initiatives effectively.
• Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns (digital, social media, email, content, in-store campaigns) to drive brand awareness and growth.
• Strategy Development: Collaborate with the Marketing Director to create comprehensive marketing strategies that align with business goals.
• Content Creation & Management: Oversee content development, ensuring messaging is consistent, engaging, and aligned with brand standards.
• Market Research: Analyze data, market trends, consumer behavior, and competitor strategies to inform marketing decisions.
• Performance Analytics: Track, measure, and report on campaign performance using relevant tools and KPIs to continuously optimize marketing efforts.
• Budget Management: Assist in managing marketing budgets, ensuring cost-effective spending across channels.
• Cross-functional Collaboration: Work closely with Sales, Operations, Visual Merchandising teams to ensure marketing efforts support company-wide initiatives.

Job Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 2-4 years of experience in marketing, with at least 1 year in a leadership or supervisory role.
• Proven experience in creating and executing marketing campaigns across multiple channels (in-store, digital, social, etc.).
• Knowledgeable in Facebook marketing and advertising, including campaign creation, targeting, and performance analysis.
• Experienced in using Shopee and Lazada platforms, including managing product listings, running ads, executing online campaigns, and tracking performance.
• Excellent leadership, communication, and interpersonal skills.
• Creative thinking and problem-solving ability.
• Strong work ethic and positive attitude with the ability to thrive in a fast-paced, dynamic work environment.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Proficient in Microsoft Word, Excel (including PivotTables), and PowerPoint.

Preferred Qualifications:

• Experience in retail marketing
• Knowledge of SEO, SEM, and content marketing strategies.