Media Buyer / Performance Marketing Specialist (Part-Time)

The opportunity

Founded by a Forbes 30 Under 30 honoree with prior experience building a Series B fintech recognized by the IFC, United Nations, and Asian Development Bank for work in financial inclusion. The team has raised over $80M across ventures and brings experience from Silicon Valley tech companies, top consulting firms, and investment banking.

This role reports to the CEO and Head of Sales.

This is a hands-on, results-driven role. You'll manage budgets, run experiments, and make data-backed decisions daily. You're not inheriting a playbook - you're writing it. We need someone who can operate independently, move fast, and treat every peso of ad spend like their own money.

• Own end-to-end paid acquisition: strategy, creative direction, audience targeting, bidding, and optimization across Meta, Google, and emerging channels (TikTok, YouTube)
• Plan and manage ad budgets with a clear focus on cost-per-qualified-application and cost-per-disbursed-loan
• Produce ad creative end-to-end - write copy, design assets in Canva, and shoot or edit basic video for testing
• Build, launch, and A/B test campaigns - creative, landing pages, audiences, placements
• Analyze campaign performance daily; reallocate spend toward what's working
• Monitor the borrower onboarding flow for drop-off points, flag conversion issues, and suggest improvements to the product team
• Collaborate with the sales team to ensure ad-driven leads convert through the full funnel, not just at the top
• Set up and maintain tracking infrastructure: UTMs, conversion events, pixel/CAPI implementation
• Report weekly on spend, volume, CPAs, and ROAS with clear recommendations
• Identify new channels and formats worth testing; kill what doesn't work quickly

• 2–5 years managing paid campaigns with meaningful budgets - experience in fintech, lending, financial services, or B2B lead generation is a strong plus
• Deep hands-on experience with Meta Ads Manager and Google Ads; TikTok Ads experience is a bonus
• Strong analytical instinct - you think in CPAs, conversion rates, and incrementality, not vanity metrics
• Comfortable with tracking setup (Meta Pixel, CAPI, GA4, UTM structures)
• Can produce creative independently - copy, static design, and basic video. You don't wait for a creative team because you are the creative team
• Experience optimizing onboarding or sign-up flows is a plus - we want someone who thinks beyond the click
• Self-directed and disciplined; this is a 20–25 hour/week role that requires someone who manages their own time well

• ₱30,000/month base salary
• Performance-based bonuses tied to acquisition targets
• Part-time (20–25 hours/week), hybrid arrangement - mostly remote with occasional in-person check-ins
• Direct access to the CEO and leadership team - your work shapes company strategy, not just a marketing dashboard
• Work alongside a team founded by a Forbes 30 Under 30 honoree, with experience scaling companies from Seed to Series B
• Join an award-winning company with real momentum in Philippine fintech
• Real ownership of the acquisition function - no layers of approval, no waiting for permission to test

This role is not for you if:

• You're used to large teams, big agency structures, and slow approval cycles - here you'll run the show yourself
• You optimize for impressions and reach rather than cost-per-acquisition and revenue impact
• You need a dedicated creative team before you can launch a test

If that didn't scare you off: you'll have full autonomy over a paid acquisition function at a company with product-market fit and momentum. No red tape, fast feedback loops, and direct impact on growth.

This role is for you if:

• You obsess over unit economics, not just impressions
• You'd rather run ten scrappy tests than one polished campaign
• You're comfortable owning a number and being measured on it
• You care about what happens after the click - not just getting it
• You're excited about building the acquisition engine for a company that's transforming SME lending in the Philippines