Marketing Associate Manager

• Lead the planning and execution of data-driven marketing campaigns to improve customer

• Utilize analytics and insights to identify opportunities, guide decision-making, and enhance

• Design and monitor key metrics (e.g., conversion, engagement, ROI if and when available) to

• Manage data segmentation and audience profiling to ensure relevance and accuracy in

• Oversee marketing automation platforms and CRM systems to implement customized

• Coordinate the development and delivery of personalized content across digital touchpoints
• Collaborate with internal stakeholders and business units to align communication strategies

• Support digital partnerships (e.g., banks, external service providers) to expand reach and

• Work closely with the IMC team, IT, and data analytics partners to streamline data processing

• Ensure compliance with data privacy and security standards in all communications
• Continuously optimize workflows, tools, and content for efficiency and impact
• Share insights and recommendations to guide future marketing initiatives and campaigns

• Lead promotion strategy building and for business priority projects such as but not limited to

• Support broader network initiatives that require personalized or data-backed marketing

strategies

QUALIFICATION